Leiders zijn net dat tikkeltje anders dan managers en leidinggevenden. Ze worden niet zozeer geboren of gemaakt. Ze worden zo genoemd. De sterkste leiders zijn zij die altijd doorzetten ondanks tegenslagen en uiteindelijk toch resultaat halen.Leiders maken het verschil door wie ze zijn: ze maken het verschil door hun persoon, hun unieke stijl, hun karakter en hun unieke persoonlijkheid. Niet door hun systemen en methoden. Ze vertellen mobiliserende verhalen die de uitdagingen zichtbaar, aantr...

Vierde geheel herziene druk.

Een boek over de commerciële inzet van social media? Alles daarover is toch al online te vinden; wat voegt een boek daar aan toe? Veel kennis is inderdaad online beschikbaar, maar juist in deze tijd van snelle digitale veranderingen geeft een boek zoals dit houvast. Het onderscheidt de hoofd- van de bijzaken in één overzichtelijk geheel, zonder door te veel details en zijwegen te worden afgeleid. Dit boek biedt alle praktische en direct toepasbare kennis die je...

Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation and resources for every country worldwide. The eighth edition is brought up to date with features such as: An exploration of current issues such as climate change, overtourism, expedition cruises, film tourism, economic and cultural impacts of tourism. New and updated case studies throughout.

More emphasis on South-east Asia, Africa and the Middle East. Online resour...

This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. Numerous books have been written about aviation, but most are written by and for specialists, and assume a profound understanding of the fundamentals. This textbook provides the basics for understanding these fundamentals.

It explains how the commercial aviation sector is structured and how technological, economic and political forces define...

Medical professionals are often involved in the management of the pregnant patient without necessarily being experts on all the complications surrounding pregnancy. The Handbook of Obstetric Medicine addresses the most common and serious medical conditions encountered in pregnancy, including heart disease, thromboembolism, diabetes, skin problems, gastrointestinal disease, neurological problems, hormonal diseases, hypertension and pre-eclampsia, and more. For each condition, the handbook incl...

A substantially revised fourth edition of a comprehensive textbook, including new coverage of recent advances in deep learning and neural networks.

Writing about Literature is a practical guide to interpreting works of literature and to planning, composing, and documenting papers about literature. Students will find help with forming and supporting an interpretation, avoiding plot summary, integrating quotations from a literary work, observing the conventions of literature papers, and using secondary sources. Writing about Literature also includes two sample student essays — one that uses only a primary source and one that uses primary...

Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way.

You need ...

Fully revised, updated and extended to include the momentous developments of 2020, this fourth edition of Peter Rietbergen's highly acclaimed Europe: A Cultural History is a major and original contribution to the study of Europe. The book examines the structures of culture in this part of Eurasia from the beginnings of human settlement on to the genesis of agricultural society, of greater polities, of urban systems, and the slow transitions that resulted in a (post-)industrial society and the...

This exciting new textbook challenges the implicit notions inherent in most existing International Relations (IR) scholarship and instead presents the subject as seen from different vantage points in the global South. Divided into four sections, (1) the IR discipline, (2) key concepts and categories, (3) global issues and (4) IR futures, it examines the ways in which world politics have been addressed by traditional core approaches and explores the limitations of these treatments for understa...