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For project management courses. Project management fundamentals with broad applicationsIn its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a compreh...

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and i...

The fifth edition of this seminal textbook by best-selling author Andrew Heywood continues to lead the way in providing a comprehensive and authoritative introduction to politics. Renowned for its engaging and accessible style, this book helps students to understand the discipline's foundational concepts and theories and use these to make sense of its key subfields, from elections and voting to security and global governance. Systematically revised and updated throughout, it also uses a range...

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

A Super Quick guide to polishing your academic writing, helping you write with impact and get the best grades.

Ouvrage de Grammaire en français langue étrangère (FLE) dans la collection Progressive destiné aux grands adolescents et adultes, niveau avancé (B1/B2).

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Une organisation claire: la leçon sur la page de gauche; les exercices et les activités communicatives sur la page de droite

72 chapitres présentants les points généralement abordés au ...

The OpenIntro project was founded in 2009 to improve the quality and availability of education by producing exceptional books and teaching tools that are free to use and easy to modify. Our inaugural effort is OpenIntro Statistics. Probability is optional, inference is key, and we feature real data whenever possible.

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Met de methode Scoren.info wordt u opgeleid voor een breed en boeiend vakgebied. Van commercieel medewerker tot junior accountmanager, vestigingsmanager groothandel, assistent-manager internationale handel, intercedent en contactcenter medewerker. Allemaal functies die vallen onder commerciële werkzaamheden, maar hun eigen specialisatie kennen.

In de commerciële sector komt het aan op verkopen. Het verkoopproces moet je plannen in logische stappen. Dat begint bij het werven...

Hoe ontstaan conflicten en wat kan men doen om er een positieve wending aan te geven? Wanneer zijn mensen in staat om hun kortzichtige eigenbelang ondergeschikt te maken aan gemeenschappelijke belangen die op termijn ook die van hen kunnen zijn? Hoe kan men groepen efficiënter doen samenwerken? Wat zijn de typische fouten die mensen maken als ze zich een idee proberen te vormen van elkaar, en hoe kunnen we tot een meer correcte beeldvorming komen? Welke mechanismen liggen aan de basis van so...

By the author of The Handmaid's TaleNow a major NETFLIX seriesSometimes I whisper it over to myself: Murderess. Murderess. It rustles, like a taffeta skirt along the floor.' Grace Marks.

Female fiend? Femme fatale? Or weak and unwilling victim? Around the true story of one of the most enigmatic and notorious women of the 1840s, Margaret Atwood has created an extraordinarily potent tale of sexuality, cruelty and mystery. 'Brilliant... Atwood's prose is searching.

So intimate it seems to be wri...