This title has been adapted for use in Europe, the Middle East and Africa and has been tailored to meet the demands of today's lecturers and students. Jeffrey M. Wooldridge's Introduction to Econometrics shows how econometrics is a useful tool for answering questions in business, policy evaluation and forecasting environments.

Packed with timely, relevant applications, the text incorporates close to 100 intriguing data sets, available in six formats, with appendices and questions available on...

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.

Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology ...

Used widely in non-majors biology classes, The Tangled Bank is the first textbook about evolution intended for the general reader. Zimmer, an award-winning science writer, takes readers on a fascinating journey into the latest discoveries about evolution. In the Canadian Arctic, paleontologists unearth fossils documenting the move of our ancestors from sea to land. In the outback of Australia, a zoologist tracks some of the world’s deadliest snakes to decipher the 100-million-year evolution...

'A very valuable resource for busy leaders to dip in and out of as time allows.' - Dr Mark Pegg, Chief Executive, Leadership Foundation for Higher Education 'Clear and concise with great anecdotes and oozing with experience.' -Dr K. D. Akabusi, MBE, MA, FPSA, Executive Director, The Akabusi Company Coaching, motivating, team building and influencing are all essential tools for getting the most out of the people around you. Commonly described as 'soft skills', there's nothing soft about the im...

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...

For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization's resources on continuous and simultaneous improvement of quality and productivity - thereby continually improving both performance and competitiveness. It coherently addresses all elements of quality management, including Lean...

For briefer traditional courses in elementary differential equations that science, engineering, and mathematics students take following calculus. The Sixth Edition of this widely adopted book remains the same classic differential equations text it's always been, but has been polished and sharpened to serve both instructors and students even more effectively.Edwards and Penney teach students to first solve those differential equations that have the most frequent and interesting applications. P...

In the new edition of this lively and accessible Very Short Introduction to Buddhism, Damien Keown looks at all the distinctive features of the major world faith; examining the development of Buddhist thought over the centuries, its impact on daily life in contemporary society, and the spread of Buddhism throughout the world.

Buddhism: A Very Short Introduction introduces the reader to the teachings of the Buddha and to the workings of Buddhism in daily life. Damien Keown looks at the distinc...

This third edition of Hans Bertens bestselling book is an essential guide to the often confusing and complicated world of literary theory. Exploring a broad range of topics from Marxist and feminist criticism to postmodernism and new historicism Literary Theory: The Basics covers contemporary topics including:reception theory and reader response theorythe new criticism of postmodernismthe after theory debatepost-humanism, biopolitics and animal studiesaestheticsLiterary Theory: The Basics hel...

This innovative collection of original essays showcases the use of social networks in the analysis and understanding of various forms of crime. More than any other past research endeavor, the seventeen chapters in this book apply to criminology the many conceptual and methodological options from social network analysis. Crime and Networks is the only book of its kind that looks at the use of networks in understanding crime, and can be used for advanced undergraduate and beginner’s grad...