For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from t...

Provides instruction on drawing objects and environments from the imagination, constructing accurate perspective grids, and experimenting with various mediums.

Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the maingeopolitical regions (Europe, ...

"His total conviction in multiple existences within our physical world is as much an inspiration to some of the most brilliant fiction in Yoruba writing as it is a deeply felt urge to 'justify the ways of God to man.'"--Wole Soyinka, translator and Nobel Laureate A classic work of African literature, Forest of a Thousand Daemons is the first novel to be written in the Yoruba language. First published in Nigeria in 1939, it is one of that country's most revered and widely read works, and its i...

The second edition of this accessible text provides an integrated framework of the study of urban and regional economics. It offers a concise and up-to-date introduction to the main foundational models, principles, and theories of the subject, and uses a range of international examples to illustrate ideas.

Modern Urban and Regional Economics explains the spatial economic underpinnings of the behaviour of urban and regional economies in order to highlight the differences between the two types ...

Want to learn to code? Want to learn C++? Struggling to follow your lecturer or books and tutorials written for experts? You're not alone. As a professional C++ developer and former Harvard teaching fellow, I know what you need to know to be a great C++ programmer, and I know how to teach it, one step at a time. I know where people struggle, and why, and how to make it clear. I cover every step of the programming process, including:

Getting the tools you need to program and how to use them

Ba...

Now in full color, the 10th anniversary edition of this classic book takes you deep into the influences that underlie modern video games, and examines the elements they share with traditional games such as checkers. At the heart of his exploration, veteran game designer Raph Koster takes a close look at the concept of fun and why it's the most vital element in any game. Why do some games become boring quickly, while others remain fun for years? How do games serve as fundamental and powerful l...

Bij aanschaf van dit artikel ontvang je een leerwerkboek. Je ontvangt een papieren exemplaar met op de achterkant een unieke licentiecode voor het gebruik van het E-boek op Digiplein.

Dit leerwerkboek wordt aangeboden met omvangrijke ondersteuning. Hierbij kun je denken aan:

Docentenhandleiding

MC-vragen

PowerPointpresentatie