Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established ...

This volume approaches a central concern of oral literature studies worldwide: how to deal with oral genres in a world where new technologies have become available to more and more people? What is new in the present book is that the spotlight is directed towards (old and new) '`interlocutors" who cooperate in the making of technologized oral genres in an increasingly technologized world. Their interactions affect the performance as well as research; their roles and positions raise methodologi...

Dit is een uitgave van het boek Handboek praktisch wapenen uit 2012.

What does it mean to be secure? In the global news, we hear stories daily about the wars in Iraq and Afghanistan, about domestic-level conflicts around the world, about the challenges of cybersecurity and social security. This broad list highlights the fact that security is an idea with multiple meanings, but do we all experience security issues in the same way? In this book, Nicole Detraz explores the broad terrain of security studies through a gender lens. Assumptions about masculinity and ...

With its unique approach, Visualizing Physical Geography 2nd Edition captures the reader's attention and demonstrates why physical geography is relevant to them. It relies heavily on the integration of National Geographic and other visuals with narrative to explore key concepts. New emphasis is placed on environmental issues, such as climate change, overpopulation and deforestation, from a geographical perspective.

Readers will appreciate this approach because it vividly illustrates the inter...

This new edition retains the appeal, clarity and practicality that made the first so successful, and continues to provide a fundamental introduction to the principles and purposes of rubrics, with guidance on how to construct them, use them to align course content to learning outcomes, and apply them in a wide variety of courses, and to all forms of assignment.

Most people think there is little or nothing you can do to avoid Alzheimer's but scientists know this is no longer true. In fact, prominent researchers now say that our best and perhaps only hope of defeating Alzheimer's is to prevent it. After best-selling author Jean Carper discovered that she had the major susceptibility gene for Alzheimer's, she was determined to find all the latest scientific evidence on how to escape it.

She discovered 100 surprisingly simple scientifically tested ways ...

Instructs readers on how to use realism to conceptualize and conduct their qualitative study to get results with greater validity.

Latin America is attracting increasing interest due to the strong economic performance of the last decade and to the political changes that are taking place. This book gives a unique, comprehensive, and up to date view of Latin America economic development over the two centuries since Independence. It considers Latin American economies within the wider context of the international economy, and covers economic growth, international trade, capital flows, and trends in inequality and human devel...

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a hig...