Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

Business Model Generatie is een handboek voor visionairs, game changers en uitdagers die verouderde businessmodellen op de schop willen nemen om de ondernemingen van de toekomst te ontwerpen. Voorbeelden van nieuwe ontwrichtende businessmodellen die het concurrentielandschap volledig veranderen zijn er inmiddels ruimschoots. Echter vaak worden ze nog niet begrepen.

Business Model Generatie beschrijft krachtige, eenvoudige en geteste hulpmiddelen waarmee u deze businessmodellen leert begrijpen...

Projectmatig Creeren is een van de toonaangevende methoden op gebied van projectmanagement in Nederland. Sinds de eerste publicatie in 1998 hebben persoonlijk commitment, leiderschap, energie, bezieling en verbinding een vaste plaats veroverd in de 'normale' projectmanagementtaal. Inmiddels hebben duizenden projectmanagers zich de principes van Projectmatig Creeren (PMC) eigen gemaakt en is deze aanpak bij tal van organisaties tot de standaard verheven.

Vele malen kregen wij het verzoek om de...

Helps you implement system analysis tools in sustainable engineering. This title provides a proven framework for applying systems analysis tools to account for environmental impacts, energy efficiency, cost-effectiveness, socioeconomic implications, and ecosystem health in engineering solutions.

Power Electronics is intended to be an introductory text in power electronics, primarily for the undergraduate electrical engineering student. The text is written for some flexibility in the order of the topics. Much of the text includes computer simulation using PSpice as a supplement to analytical circuit solution techniques.

Studies in religion are flourishing internationally, and one of the central topics discussed in the field today-perhaps the most discussed topic-is religious diversity. With the influx of religious traditions in the West and the growing diversity of religious adherents and practitioners worldwide, people across the globe are currently nterested in exploring issues in religious diversity. The present work is a response to this ubiquitous interest.

It is a substantial volume of thirty-three ori...

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both wel...

This book offers an introduction to the archaeology of the Islamic world. It traces the history of the discipline from its earliest manifestations through to the present and evaluates the contribution made by archaeology to the understanding of key aspects of Islamic culture. The author argues that it is essential for the results of archaeological research to be more fully integrated into the wider historical study of the Islamic world.

Organising the book into broad themes allows a focus on ...

The Second Edition also benefits from new artwork that clearly illustrates complex concepts. New to the Second Edition: New Chapter: 15, "Geophysical Imaging," by Frederick Cook Within Chapters 21 and 22, four new essays on "Regional Perspectives" discuss the European Alps, the Altaids, the Appalachians, and the Cascadia Wedge. New and updated art for more informative illustration of concepts.

The Second Edition now has 570 black & white figures

Bossen vervullen een belangrijke functie in het Nederlandse en Vlaamse landschap. Lag vroeger de nadruk vooral op de productie van hout als hernieuwbare grondstof, tegenwoordig is het belang van bossen voor natuurbehoud, recreatie en milieubescherming sterk toegenomen. Dit vraagt om een hoog kennisniveau van de beheerder. Bovendien vereisen veranderingen in de maatschappelijke en natuurlijke omgeving, zoals klimaatverandering, inzicht in de processen die in het bosecosysteem plaatsvinden. Dez...