This book is for people who work in the tech industry-computer and data scientists, software developers and engineers, designers, and people in business, marketing or management roles. It is also for people who are involved in the procurement and deployment of advanced applications, algorithms, and AI systems, and in policy making. Together, they create the digital products, services, and systems that shape our societies and daily lives.

The book's aim is to empower people to take responsibil...

Fully updated fourth edition of Trotter's well-established text on working with involuntary clients. The new edition includes a new chapter on Collaborative Family Work and additional emphasis on trauma informed practice. Includes plentiful case examples and links to practice, from a range of settings including work with people with addictions, young people who refuse to go to school and mental health patients who refuse treatment, as well as examples from criminal justice and child protection.

Presents a practical model for evidence-based practice and discusses a range of intervention models and relationships skills. Takes into account up-to-date research evidence throughou...

American English Phonetics and Pronunciation Practice provides an accessible introduction to basic articulatory phonetics for students of American English. Built around an extensive collection of practice materials, this book teaches the pronunciation of modern standard American English to intermediate and advanced learners worldwide. This book:* provides an up-to-date description of the pronunciation of modern American English;* demonstrates the use of each English phoneme with a selection o...

Written by a team of leading experts working in different SLA specialisms, this fourth edition is a clear and concise introduction to the main theories of second language acquisition (SLA) from multiple perspectives, comprehensively updated to reflect the very latest developments SLA research in recent years. The book covers all the main theoretical perspectives currently active in SLA and sets each chapter within a broader framework. Each chapter examines the claims and scope of each theory ...

Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them. Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers.

Coverage of convergence and its impact is incorporated into every cha...

This publication provides essential reading for any language teacher. Pupil engagement in the language-learning process is key to success, and with this in mind the authors provide a comprehensive list of ideas as well as explaining the underlying principles of successful language-learning. Neil Jones, Assistant HeadteacherLearning a language, especially in a class or group, is an intensely practical subject.

Active participation by students is the key to successful language learning at any a...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable c...

Beginning with the foundations of community development, An Introduction to Community Development offers a comprehensive and practical approach to planning for communities. Road-tested in the authors' own teaching, and through the training they provide for practicing planners, it enables students to begin making connections between academic study and practical know-how from both private and public sector contexts. An Introduction to Community Development shows how planners can utilize local e...

Research Methods: The Basics is an accessible, user-friendly introduction to the different aspects of research theory, methods and practice. This third edition provides an expanded and fully updated resource suitable for students and practitioners in a wide range of disciplines including the natural sciences, social sciences and humanities. It is structured in two parts - the first covers the nature of knowledge and the reasons for doing research, the second explains the specific methods used...

Thoroughly updated, Introduction to Polymers, Third Edition presents the science underpinning the synthesis, characterization and properties of polymers. The material has been completely reorganized and expanded to include important new topics and provide a coherent platform for teaching and learning the fundamental aspects of contemporary polymer science. New to the Third EditionPart IThis first part covers newer developments in polymer synthesis, including living radical polymerization, cat...