An approachable and engaging introduction to Historical Linguistics with up-to-date pedagogy including exercises, further reading and online support material.

Historical Linguistics is a core part of most linguistics programmes. With the more experienced linguistics student in mind, this book covers many subjects in considerable depth while not sacrificing an appreciation of the whole.

Includes examples and datasets from a wide variety of languages and language families, whereas most historic...

Comprehensive, easy to read and systematic treatment of alliance management, suitable for Strategic Management students as well as reflective practitioners. New edition fully updated with two new chapters covering mindsets, new technologies and emerging themes, as well as new international case studies throughout; Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.

Offers a comprehensive review of leadership theories in the field, from the classic to the cutting-edge, and how they relate specifically to the public sector and nonprofit contexts. Covers the major competency clusters in detail, portrayed in a leadership action cycle that aids readers in visually connecting theory and practice. Integrates expanded coverage of nonprofit leadership throughout the chapters, including in-depth discussions about managing volunteers, fundraising ethics, the nonpr...

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second ...

Statistical Rethinking: A Bayesian Course with Examples in R and Stan, Second Edition builds knowledge/confidence in statistical modeling. Pushes readers to perform step-by-step calculations (usually automated.) Unique, computational approach.

Drawing on an impressive roster of experts in the field, Fundamentals of Computer Graphics, Fifth Edition offers an ideal resource for computer course curricula as well as a user-friendly personal or professional reference. Focusing on geometric intuition, the book gives the necessary information for understanding how images get onto the screen by using the complementary approaches of ray tracing and rasterization. It covers topics common to an introductory course, such as sampling theory, te...

This book introduces basic pharmacokinetic concepts to beginner learners to help them understand the absorption, distribution, metabolism, and excretion of drugs. After a basic introduction to pharmacokinetics and its related fields, the book clearly introduces readers to quantitative pharmacokinetic relations and the interplay between pharmacokinetic parameters. Emphasizing the application and importance of pharmacokinetic concepts in clinical practice throughout, the book features: - A clea...

Introduces metaethics in a refreshing, question-driven way that explains the main topics and problems for the beginning student. The first edition has established itself as one of the best introductions to the topic for the beginner and offers a better guide than more advanced books. The second edition benefits from a reordering of the chapters to make the flow of discussion easier and includes new material on evolution and ethics, debunking arguments and 'thick' and 'thin' moral concepts.

In...

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.

The 9th edition has been fully updated t...

Public Management and Governance is the leading text in international public management and governance and an ideal introduction to all aspects of this field. It combines rigorous insight from pre-eminent scholars around the world with supportive, thoughtful, and intuitive structure and pedagogy. This revised and updated fourth edition responds to the significant changes in the external environment, as well as the field itself.

It includes six new chapters covering aspects of increasing impor...