This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Guides nursing and healthcare students through the concept of evidence-based practice, explaining what it is, why it is important and providing practical guidance on its utilisation in clinical practice.

Mapped to the 2018 NMC Standards, this book explores core nursing knowledge, skills and attributes through the lens of diversity, from assessment and care planning to effective communication and person-centred care.

Research Methods in the Social and Health Sciences gives students a thorough and thoughtful introduction to the entire research process from start to finish, covering qualitative and quantitative research throughout. It lays out each step, from the literature review to ethical research to individual methods and dissemination of research.

Mapped to the 2018 NMC Standards and filled with real life scenarios and activities, this book develops students' competence and confidence in managing the care of critically and acutely ill patients.

In this companion to Better Behaviour, Jarlath O'Brien combines insights from his own experience of improving behaviour in schools, research and policy in a practical guide to support current and aspiring school leaders.

Presented in a unique and easy-to-use dictionary format, this practical guide will help students and practitioners understand and apply the principles of effective communication.

Enabling teachers and educators to make education and educational spaces inclusive of LGBTQ+ lives.