Packed with real-life examples and emphasising the essential tools of analysis, this is the ideal introduction for students taking their first steps into strategic management.

On October 1, 2009, the People's Republic of China (PRC) celebrated the 60th anniversary of its founding. And what an eventful and tumultuous six decades it had been. During that time, under the leadership of the Chinese Communist Party (CCP), China was transformed from one of the world's poorest countries into the world's fastest growing major economy, and from a weak state barely able to govern or protect its own territory to a rising power that is challenging the United States for global i...

Anthony Kenny's engaging new history of Western philosophy now advances into the modern era.The Rise of Modern Philosophyis the fascinating story of the emergence of the great ideas and worldviews of modern thought. Beautifully illustrated throughout, Kenny's book introduces us to some of the world's most original and influential thinkers.

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple.

Instead, our decisio...

The European Union: How does it work? is the perfect concise introduction to the EU's structure and operations for students coming to the subject for the first time. The sixth edition has been substantially updated to reflect a range of challenges confronting the EU. It incorporates expanded discussions of pressing policy challenges, including migration, climate change, the future of the EU-UK relationship after Brexit, and the erosion of democratic principles in some EU member states.

It als...

Descartes's A Discourse on the Method of Correctly Conducting One's Reason and Seeking the Truth in the Sciences marks a watershed in European thought; in it, the author provides an informal intellectual autobiography in the vernacular for a non-specialist readership, sweeps away all previous philosophical traditions, and sets out in brief his radical new philosophy.

The Chemistry Maths Book provides a complete course companion suitable for students at all levels. All the most useful and important topics are covered, with numerous examples of applications in chemistry and the physical sciences. Taking a clear, straightforward approach, the book develops ideas in a logical, coherent way, allowing students progressively to build a thorough working understanding of the subject.

Topics are organized into three parts: algebra, calculus, differential equations,...

Water dominates our lives: we live on a planet with much water and our lives depend on it in many ways. Despite the seeming abundance of water on the planet - with over 70% being salt water - human activity and prevailing climate conditions are placing more pressure on our supply of water than ever before, however. With this pressure comes a need to understand the physical principles of hydrology - the study of the occurrence, movement, and physical properties ofnon-oceanic water on and below...

Biomedical Scientists are the foundation of modern healthcare, from cancer screening to diagnosing HIV, from blood transfusion for surgery to food poisoning and infection control. Without Biomedical Scientists, the diagnosis of disease, the evaluation of the effectiveness of treatment, and research into the causes and cures of disease would not be possible. The Fundamentals of Biomedical Science series has been written to reflect the challenges of practicing Biomedical Science today.

It draws...

This ground-breaking text provides the ideal introduction to the ever-changing field of foreign policy. With a unique combination of theories, actors and cases in a single volume, the expert contributors provide students with a valuable and accessible introduction to what foreign policy is and how it is conducted. With an emphasis throughout on grounding theory in empirical examples, the textbook features a section dedicated to relevant and topical case studies where foreign policy analysis a...