This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are p...

This short guide to modern error analysis is primarily intended to be used in undergraduate laboratories in the physical sciences. No prior knowledge of statistics is assumed. The necessary concepts are introduced where needed and illustrated graphically. The book emphasises the use of computers for error calculations and data fitting.

The late 20th century saw a remarkable flourishing of philosophy in France. The work of French philosophers is wide ranging, historically informed, often reaching out beyond the boundaries of philosophy; they are public intellectuals, taken seriously as contributors to debates outside the academy. Gary Gutting tells the story of the development of a distinctively French philosophy in the last four decades of the 20th century.

His aim is to arrive at an account ofwhat it was to 'do philosophy'...

Interest in citizenship has never been higher. But what does it mean to be a citizen of a modern, complex community? Why is citizenship important? Can we create citizenship, and can we test for it? In this fascinating Very Short Introduction, Richard Bellamy explores the answers to these questions and more in a clear and accessible way. He approaches the subject from a political perspective, to address the complexities behind the major topical issues.

Discussing the main models of citizenship...

.Political Philosophy: The Essential Texts is ideal for survey courses in political philosophy. Offering unprecedented coverage from antiquity to the present, this historically organized collection presents the most significant works from nearly 2,500 years of political philosophy. The readings are substantial or complete texts, not fragments.

An especially valuable feature of this volume is that the works of each author are introduced with an engaging essay by aleading contemporary authority.

Harriet Jacobs's slave narrative is remarkable for its candid exposure of the sexual abuse suffered by slaves at the hands of their owners. Her sufferings, and eventual escape to the North, are described in vivid detail. This edition also includes her brother's short memoir, 'A True Tale of Slavery'.

China today is never out of the news: from international finance to human rights controversies, global coverage of its rising international presence, and the Chinese 'economic miracle'. It seems to be a country of contradictions: a peasant society with some of the world's most futuristic cities, heir to an ancient civilization that is still trying to find a modern identity. This Very Short Introduction offers the reader an entry to understanding the world's most populous nation, giving an int...

Less than 450 years ago, all European scholars believed that the Earth was at the centre of a Universe that was at most a few million miles in extent, and that the planets, sun, and stars all rotated around this centre. Less than 250 years ago, they believed that the Universe was created essentially in its present state about 6000 years ago. Even less than 150 years ago, the view that living species were the result of special creation by God was still dominant.

The recognition by Charles Darw...

The study of human evolution is advancing rapidly. Newly discovered fossil evidence is adding ever more pieces to the puzzle of our past, whilst revolutionary technological advances in the study of ancient DNA are completely reshaping theories of early human populations and migrations. In this Very Short Introduction Bernard Wood traces the history of paleoanthropology from its beginnings in the eighteenth century to the very latest fossil finds.

In this new edition he discusses how Ancient D...

This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project. The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, fem...