The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.

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This self-teaching guide brings business statistics down to an understandable level, using practical examplesCoverage includes: probability, analysis of variance, designed experiments, preparing statistical reports, basic statistical procedures, and much more.

the most comprehensive guide I have ever read for solving any conceivable trying scenario!"--Julie Jansen, bestselling author of You Want Me to Work with Who? and I Don't Know What I Want, but I Know It's Not This You can't stop office madness, but you can stop the madness from getting to you.Gossipy coworkers, unmanageable managers, and cranky clients have got you pulling your hair out and gnawing your nails down to nubs. From teammates who drop the ball on deadlines to corporate bullies who...

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.

Brue Essentials of Economics, 5th Edition, provides a fresh alternative to the survey course that is both substantive and appropriate for the introductory economics student. Essentials of Economics provides the best elements of McConnell/Brue/Flynn Economics 22nd edition with unique content designed to help students understand and engage with the material in one semester. Brue helps students master the principles essential for understanding the economic problem, specific economic issues, and ...

International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first nine editions, it is written based on two tenets: emphasis on the basics and emphasis on a managerial perspective.The scope and content of international finance has been fast evolving due to cycles of deregulations and regulations of financial markets, product innovations, and technological adva...

Operations and Supply Chain Management, 17e covers the latest and most important issues facing operations and supply chain management (OSCM) managers while providing basic tools and techniques to promote a competitive advantage and career-readiness. It covers relevant, current OSCM issues with a focus on the global economy, analytic content that ties decisions to relevant data, and solutions to operations and supply chain-related problems. Hot topics in business today that relate to OSCM are ...

Includes separate chapters that are devoted to each of the principle unit operations, grouped into 4 sections: fluid mechanics, heat transfer, mass transfer and equilibrium stages, and operations involving particulate solids. This book contains its balanced treatment of theory and engineering practice, with many practical, illustrative examples.

Business valuation is one of the toughest classes in any business curriculum. Breaking down business valuation methods into easy-to-digest parts, this self-teaching guide provides various skills you need to determine a company's worth. It offers insight from both buyers' and sellers' points of view and provides examples and exercises.

Cengel and Cimbala's Fluid Mechanics: Fundamentals and Applications, communicates directly with tomorrow's engineers in a simple yet precise manner, while covering the basic principles and equations of fluid mechanics in the context of numerous and diverse real-world engineering examples. The text helps students develop an intuitive understanding of fluid mechanics by emphasizing the physics, using figures, numerous photographs and visual aids to reinforce the physics. The highly visual appro...