This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

With a new chapter on the literature review, this accessible step-by-step guide to using the five major approaches to research design is now in a thoroughly revised second edition. The prior edition's user-friendly features are augmented by a new companion website with worksheets keyed to each chapter. For each approach, the text presents a template for a research proposal and explains how to conceptualize and fill in every section.

Interdisciplinary research examples draw on current events a...

Yuval Noah Harari's bestselling phenomenon now in a beautifully packaged new special edition. Planet Earth is 4.5 billion years old.

Focused on the needs of the new classroom researcher and those studying education on Masters-level courses, this is a thorough and thoughtful guide to the research process, covering qualitative, quantitative and mixed research methods.

The only up-to-date, accessibly written short guide to community development, this third edition offers an invaluable and authoritative introduction. Fully updated to reflect changes in policy, practice, economics and culture, it will equip readers with an understanding of the history and theory of community development, as well as practical guidance on how to do it. This is a key text for all students and practitioners working with communities.

It includes:* a broad overview of core themes, ...

Space is both a product and a prerequisite of social relations, it has the potential to block and encourage certain forms of encounter. In Common Space, activist and architect Stavros Stavrides calls for us to conceive of space-as-commons - first, to think beyond the notions of public and private space, and then to understand common space not only as space that is governed by all and remains open to all, but that explicitly expresses, encourages and exemplifies new forms of social relations a...

In recent years, multi-stakeholder partnerships (MSPs) have become popular for tackling the complex challenges of sustainable development. This guide provides a practical framework for the design and facilitation of these collaborative processes that work across the boundaries of business, government, civil society and science. The guide links the underlying rationale for multi-stakeholder partnerships, with a clear four phase process model, a set of seven core principles, key ideas for facil...

The book that inspired Park Chan-wook's astonishing film The Handmaiden. Shortlisted for the Orange Prize and the Booker PrizeLondon 1862. Sue Trinder, orphaned at birth, grows up among petty thieves - fingersmiths - under the rough but loving care of Mrs Sucksby and her 'family'.

But from the moment she draws breath, Sue's fate is linked to that of another orphan growing up in a gloomy mansion not too many miles away.

In the newly revised Fourth Edition of Flawless Consulting: A Guide to Getting Your Expertise Used, prolific author and renowned consultant Peter Block delivers the latest version of his bestselling book. He offers an intuitive and insightful distillation of research and over fifty years of firsthand experience, walking you through the skills, tools, and behaviors you'll need to employ to find success in the wide world of consulting. The book is a deep and contemporary discussion of what you ...

This comprehensive, clinically-grounded textbook, now in its fourth edition, supports orthoptists and ophthalmologists in decision-making through the patient care process, from presentation to discharge. Written by authors with extensive experience in teaching and research, Diagnosis and Management of Ocular Motility Disorders offers a clear and practical overview of assessment and management principles and further explores the clinical features of specific disorders, from amblyopia and infan...