This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

New York Times Bestseller'Fascinating and deeply disturbing' - Yuval Noah Harari, Guardian Books of the Year 'A manual for the 21st-century citizen... accessible, refreshingly critical, relevant and urgent' - Federica Cocco, Financial Times A former Wall Street quant sounds an alarm on the mathematical models that pervade modern life - and threaten to rip apart our social fabricWe live in the age of the algorithm. Increasingly, the decisions that affect our lives - where we go to school, whet...

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more.

"This book has had an enormous impact on the evolution of blockchain in the world."

-Satya Nadella, CEO, Microsoft Corporation

In this revelatory book, Don and Alex Tapscott bring us a...

Lyle Campbell presents an accessible, hands-on introduction to historical linguistics. The fourth edition has a lucid and engaging style, expert guidance and comprehensive coverage, making it ideal for students coming to historical linguistics for the first time.

Britain's best-loved comic genius Stephen Fry turns his celebrated wit and insight to unearthing the real America as he travels across the continent in his black taxicab. Stephen's account of his adventures is filled with his unique humour, insight and warmth in the fascinating book that orginally accompanied his journey for the BBC1 series. 'Stephen Fry is a treasure of the British Empire.' - The Guardian Stephen Fry has always loved America, in fact he came very close to being born there.

H...

THE LIFE-CHANGING BESTSELLER - OVER 1.5 MILLION COPIES SOLD'A deeply compassionate guide to self-care - simple and profound' Sir Kenneth Branagh'If you want to free yourself from anxiety and stress, and feel truly at ease with yourself, then read this book' Ruby WaxAuthoritative, beautifully written and much-loved by its readers, Mindfulness: A practical guide to finding peace in a frantic world has become a word-of-mouth bestseller and global phenomenon. It reveals a set of simple yet powerf...

Six full practice tests with tips and training for the 2015 revised Cambridge English: First (FCE). First Trainer Second edition offers six practice tests for the revised Cambridge English: First (FCE) exam combined with easy-to-follow guidance and exam tips. The first two tests are fully guided with advice on how to tackle each paper.

Extra practice activities, informed by the Cambridge Learner Corpus, a bank of real candidates' exam papers, focus on areas where students typically need the m...

How can science be brought to connect with experience? This book addresses two of the most challenging problems facing contemporary neurobiology and cognitive science: first, understanding how we unconsciously execute habitual actions as a result of neurological and cognitive processes that are not formal actions of conscious judgment but part of a habitual nexus of systematic self-organization; second, creating an ethics adequate to our present awareness that there is no such thing as a tran...

Augusto Boal saw theatre as a mirror to the world, one that we can reach into to change our reality. This book, The Theatre of the Oppressed, is the foundation to 'Forum Theatre', a popular radical form practised across the world. Boal's techniques allowed the people to reclaim theatre, providing forums through which they could imagine and enact social and political change.

Rejecting the Aristotelian ethic, which he believed allowed the State to remain unchallenged, he broke down the wall bet...

Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...