Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successf...

From your studies to your career, reflection and reflective writing is a key skill for personal and professional development. However, reflective writing requires a different approach to essays or reports – it can be difficult to know how to accomplish it. Written in a supportive and inclusive tone, The Student's Guide to Reflective Writing is an ideal resource for anyone faced with reflective writing assignments.

It provides clear and practical advice on every step of the process, showing ...

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders

If ever there was a time for love and nurture it is now. Love and Nurture approaches are intertwined and impossible to focus on in isolation. This practical book for Early Years students and practitioners includes real-life case studies and practical examples alongside academic underpinning and essential theory.

It supports students to understand and explore the need for and importance of Love and Nurture in early years practice. The book focuses on key child developmental factors including b...

Introduction to Food Engineering, Sixth Edition brings a much more in-depth and didactic presentation of classic food engineering topics, such as the relationship of engineering to the chemistry, microbiology, nutrition and processing of foods. The book brings more quantitative analyses and problem-solving content, adding more descriptive topics at the end of each chapter to facilitate teaching and student comprehension. Topics cover engineering fundamentals, principles of food processing and...

Lewis Carroll's Alice has been enchanting children for 150 years. Curious Alice, the bossy White Rabbit, the formidable Queen of Hearts and the Mad Hatter are among the best-loved, most iconic literary creations of all time.Macmillan was the original publisher of Alice in 1865 and is proud to remain true to the vision of its creators. Every bit as iconic are Sir John Tenniel's remarkable illustrations, perfectly capturing the combination of the ordinary and the extraordinary at the heart of W...

It's time to leapfrog the only hurdle between you and a million-dollar company.

More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a ...

Machine-learning systems are making life-altering decisions for us: approving mortgage loans, determining whether a tumour is cancerous, or deciding whether someone gets bail. They now influence discoveries in chemistry, biology and physics - the study of genomes, extra-solar planets, even the intricacies of quantum systems.

We are living through a revolution in artificial intelligence that is not slowing down. This major shift is based on simple mathematics, some of which goes back centuries...

A WALL STREET JOURNAL, WASHINGTON POST, AND FINANCIAL TIMES BEST BOOK OF THE YEAR

In this ground-breaking blend of imaginative storytelling and scientific forecasting, a pioneering AI expert and a leading writer of speculative fiction join forces to answer an imperative question: How will artificial intelligence change our world within twenty years?

AI will be the defining development of the twenty-first century. Within two decades, aspects of daily human life will be unrecognizable. AI will ...

Illustrations drawn from real specimens, presented in surface-to-deep dissection sequence, set Grant’s Atlas of Anatomy apart as the most accurate illustrated reference available for learning human anatomy and referencing in dissection lab. A recent edition featured re-colorization of the original Grant’s Atlas images from high-resolution scans, also adding a new level of organ luminosity and tissue transparency. The dissection illustrations are supported by descriptive text legends with ...