Written by world-renowned researchers, including Michael Gazzaniga, Cognitive Neuroscience remains the gold standard in its field, showcasing the latest discoveries and clinical applications. In its new Fifth Edition, updated material is woven into the narrative of each chapter and featured in new Hot Science and Lessons from the Clinic sections. The presentation is also more accessible and focused as the result of Anatomical Orientation figures, Take-Home Message features, and streamlined ch...

A complete resource for finance students, this textbook presents the most common empirical approaches in finance in a comprehensive and well-illustrated manner that shows how econometrics is used in practice, and includes detailed case studies to explain how the techniques are used in relevant financial contexts. Maintaining the accessible prose and clear examples of previous editions, the new edition of this best-selling textbook provides support for the main industry-standard software packa...

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

Fully revised and updated, this second edition of Water Ethics continues to consolidate water ethics as a key dimension of water-related decisions. The book introduces the idea that ethics are an intrinsic dimension of any water policy, program, or practice, and that understanding what ethics are being acted out in water policies is fundamental to an understanding of water resource management. Alongside updated references and the introduction of discussion questions and recommended further re...

Success With Business B2 Vantage Workbook

Study and Communication Skills for the Chemical Sciences has been carefully designed to help students transition seamlessly from school to university, make the most of their education, and ultimately use their degree to enhance their employability. The accessible and friendly writing style helps to engage students with the subject while frequent chemical examples highlight the relevance of the skills being learned. A comprehensive range of skills are covered, from making the most of practical...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

This fully updated third edition of Introducing Language and Intercultural Communication provides an accessible, lively introduction for students who are new to the study of intercultural communication, with special attention devoted to the language dimension. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complex...

Statistics for Linguists: An Introduction Using R is the first statistics textbook on linear models for linguistics. The book covers simple uses of linear models through generalized models to more advanced approaches, maintaining its focus on conceptual issues and avoiding excessive mathematical details. It contains many applied examples using the R statistical programming environment.

Written in an accessible tone and style, this text is the ideal main resource for graduate and advanced unde...

Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.

No...