For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

The 9th Edition presents more information than ever on the core issues ever...

This is the ultimate book on what is now an established methodology in teaching the fundamentals of communication to children and adults who have severe learning difficulties or autism.

Now that video is on practically every screen around us, working with video is an essential skill for a creative professional. Becoming proficient in Adobe Premiere Pro CC can help you deliver video for a wide range of projects, from web-friendly smartphone video to high-definition content for room-sized screens. Learn Adobe Premiere Pro CC by building cool creative projects that teach you how to: · Develop a promotional video that includes a voiceover, a title, and a logo · Com...

A new edition of a graduate-level machine learning textbook that focuses on the analysis and theory of algorithms. This book is a general introduction to machine learning that can serve as a textbook for graduate students and a reference for researchers. It covers fundamental modern topics in machine learning while providing the theoretical basis and conceptual tools needed for the discussion and justification of algorithms. It also describes several key aspects of the application of these al...

The first novel in the Great Plains trilogy, this is an ode to the American Midwest and the immigrants who transformed itTo the anger of her brothers, it is Alexandra who is entrusted to manage their family farm in the tough, hostile prairie of Hanover, Nebraska following the death of their father. As the years pass, Alexandra rises heroically to the challenge, finding strength in the savage beauty of the land even as loneliness and personal tragedies crowd in. A rapturous work of understated...

Since the publication of the first edition in 2013, the utilization of dry needling in clinical practice has expanded dramatically throughout the world. Indeed, more and more professionals have been using dry needling to effectively reducing acute and chronic pain, as well as improving motor performance, range of motion, and strength. Following the success of the previous edition, the updated Trigger Point Dry Needling: An Evidence and Clinical-Based Approach remains the first authoritative g...

Here is a new, fourth edition of this authoritative introductory survey of world prehistory, spanning the past 3,000,000 years and written by a team of twenty-four expert authors. This edition has been radically updated to be more thematic and accessible: chapters are connected by new key themes boxes (climate change, domestication, migration, social inequality and urbanism), which link global regions and encourage big-picture thinking. The text has been streamlined and the book's design comp...

Logistics accounts for around 9-10% of global CO2 emissions and will be one of the hardest economic sectors to decarbonize. This is partly because the demand for freight transport is expected to rise sharply over the next few decades, but also because it relies very heavily on fossil fuel. Decarbonizing Logistics outlines the nature and extent of the challenge we face in trying to achieve deep reductions in greenhouse gas emissions from logistical activities.

It makes a detailed assessment of...

The author's goal for the book is that it's clearly written, could be read by a calculus student and would motivate them to engage in the material and learn more. Moreover, to create a text in which exposition, graphics, and layout would work together to enhance all facets of a student's calculus experience. They paid special attention to certain aspects of the text:1.

Clear, accessible exposition that anticipates and addresses student difficulties.2. Layout and figures that communicate the f...

The bestselling guide to interior design, updated with new code and technology Interior Design Illustrated is the definitive guide to design for interior spaces. Richly illustrated in author Francis Ching's signature style, this book introduces complex design concepts in a visually stunning format; from defining the space and using the elements of design, to planning building systems and incorporating sustainable materials, this volume embodies the idea that beauty and function are not separa...