Health operations management is defined as 'the analysis, design, planning, and control of all of the steps necessary to provide a service for a client'. In other words, it is concerned with identifying the needs of clients, usually patients, and designing and delivering services to meet their needs in the most effective and efficient manner. Addressing this key healthcare industry challenge, this informative textbook crosses geographical boundaries to outline the logical steps of health oper...

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

This unique book addresses trends such as vitalism, neo-Kantianism, existentialism, Marxism and feminism, and provides concise biographies of the influential philosophers who shaped these movements, including entries on over ninety thinkers. Offers discussion and cross-referencing of ideas and figuresProvides Appendix on the distinctive nature of French academic culture.

This invaluable little book highlights the real mistakes that students make in the exam - and shows how to avoid them. Based on analysis of thousands of exam scripts, each unit targets a key problem area. Clear explanations and exercises help students to use the language accurately.

Regular tests offer students a further opportunity to check and consolidate what they have learnt. * Highlights common mistakes that learners really make * Based on analysis of thousands of exam scripts * Short, s...

The book uses extracts from exchanges in real classrooms, authentic texts and language teaching tasks. It provides lots of practical activities so that you can immediately and easily put the ideas to work in your classroom. Also, suggests ways of creating awareness-raising tasks to help students acquire grammar.

A groundbreaking approach to neural mobilization, this one-of-a-kind resource draws on the established Maitland movement diagram to present a completely new system for mobilization of the neural and musculoskeletal systems. The text guides readers through the complex subject of neurodynamics and the basic mechanisms in movement of the nervous system, systematically linking causal mechanisms to diagnosis and treatment of pain and common musculoskeletal problems. This new progressional method i...

The Ottoman Empire was one of the most important non-Western states to survive from medieval to modern times, and played a vital role in European and global history. It continues to affect the peoples of the Middle East, the Balkans and central and western Europe to the present day. This new survey examines the major trends during the latter years of the empire; it pays attention to gender issues and to hotly-debated topics such as the treatment of minorities.

In this second edition, Donald Q...

This modern textbook makes explicit the many connections between physical organic chemistry and critical fields such as organometallic chemistry, materials chemistry, bioorganic chemistry, and biochemistry. In the latter part of the twentieth century, the field of physical organic chemistry went through dramatic changes, with an increased emphasis on noncovalent interactions and their roles in molecular recognition, supramolecular chemistry, and biology; the development of new materials with ...

Introduction to Microwave Remote Sensing offers an extensive overview of this versatile and extremely precise technology for technically oriented undergraduates and graduate students. This textbook emphasizes an important shift in conceptualization and directs it toward students with prior knowledge of optical remote sensing: the author dispels any linkage between microwave and optical remote sensing. Instead, he constructs the concept of microwave remote sensing by comparing it to the proces...

The first comprehensive tool-kit for coastal planners and those aiming to achieve effective coastal management worldwide. Coastal Planning and Management provides a link between planning and management tools and thus includes all stages in the process, from development through evaluation to implementation. Drawing on examples of successful coastal planning and management from around the world, the authors provide clear and practical guidelines for the people who make daily decisions about the...