Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

This book is a fully updated and expanded new edition of An Introduction to Continental Philosophy, first published in 1996. It provides a clear, concise and readable introduction to philosophy in the continental tradition.

The Evidence-Based Nursing Series is co-published with Sigma Theta Tau International (STTI). The series focuses on implementing evidence-based practice in nursing and mirrors the remit of Worldviews on Evidence-Based Nursing, encompassing clinical practice, administration, research and public policy. Models and Frameworks for Implementing Evidence- Based Practice: Linking Evidence to Action looks at ways of implementing evidence gained through research and factors that influence successful im...

Jump into the HPLC adventure! Three decades on from publication of the 1st German edition of Veronika Meyer's book on HPLC, this classic text remains one of the few titles available on general HPLC aimed at practitioners. New sections on the following topics have been included in this fifth edition: Comparison of HPLC with capillary electrophoresisHow to obtain peak capacityvan Deemter curves and other coherencesHydrophilic interaction chromatographyMethod transferComprehensive two-dimensiona...

This concise book is a broad and highly motivational introduction for first-year engineering students to the exciting of field of chemical engineering. The material in the text is meant to precede the traditional second-year topics. It provides students with, 1) materials to assist them in deciding whether to major in chemical engineering; and 2) help for future chemical engineering majors to recognize in later courses the connections between advanced topics and relationships to the whole dis...

This book presents a clear and precise discussion of the biochemistry of eukaryotic cells, particularly those of mammalian tissues, relates biochemical events at a cellular level to the subsequent physiological processes in the whole animal, and cites examples of abnormal biochemical processes in human disease.

A good understanding of pathology will turn a competent veterinary nurse into an outstanding one. Harriet Brooks. This is one of the first books on general pathology designed specifically for veterinary nurses and veterinary nursing students.

Pathology underpins all you do as a veterinary nurse. Knowledge of the general pathological processes will give you a deeper understanding of every aspect of an animal's health. Building on your prior knowledge of anatomy, physiology and biochemistry, th...

This is a completely revised edition of a comprehensive and popular introduction to the fast moving area of Forensic Genetics. The text begins with key concepts needed to fully appreciate the subject and moves on to examine the latest developments in the field. Now illustrated in full colour throughout, this accessible textbook includes numerous references to relevant casework.

With information on the full process of DNA evidence from collection at the scene of a crime to presentation in a le...

The Fifth Edition of Hotel Front Office Management is one of the leading texts in addressing the demands for instructing future leaders of the hotel industry. Educators who are preparing professionals for roles as front office managers and general managers in hotels are required to meet the challenges of operations, technology, training, empowerment, and international applications. This latest edition of Hotel Front Office Management continues to encourage students to take an active role in a...