We need strategy. The world is changing, the future uncertain. What is required is vision: What might the future bring? Where is our business going? What are our fundamental business values? This book is a manual for all those who want to apply strategy in organisations.

This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business c...

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory.

The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literat...

Now fully updated in its fourth edition, Science Learning, Science Teaching offers an accessible, practical guide to creative classroom teaching and a comprehensive introduction to contemporary issues in science education. Aiming to encourage and assist professionals with the process of reflection in the science classroom, the new edition re-examines the latest advances in the field and changes to the curriculum, and explores the use of mobile technology and coding, and its impact on ICT in s...

In Other Words has been the definitive coursebook for students studying translation for nearly three decades. Assuming no knowledge of foreign languages, it offers a practical guide based on extensive research in areas as varied as lexis, grammar, pragmatics, semiotics and ethics. It thus provides a solid basis for training a new generation of well-informed, critical students of translation.

Drawing on linguistic theory and social semiotics, the third edition of this best-selling text guides ...

Now in its second edition, Introduction to Instructed Second Language Acquisition continues to present a cohesive view of the different theoretical and pedagogical perspectives that comprise instructed second language acquisition (ISLA). Loewen provides comprehensive discussions of the theoretical, empirical, and pedagogical aspects of a range of key issues in ISLA, and has added to this edition a comprehensive exploration of the relationship between ISLA research and second language pedagogy...

The Seamanship Examiner is a complete study and revision guide, based on the international Standards of Training, Certification and Watch Keeping, for cadet and serving crew in the merchant marine sector. It is the ideal study package for anyone preparing for the oral assessment taken by every marine professional to acquire a Deck Certificate of Competency at various levels of seniority up through Master. With hundreds of tutorial questions and answers, plus interactive multiple choice examin...

We live in an era where people live longer but also suffer from more chronic illnesses. Yet these two issues present not only significant challenges to healthcare professionals, but also governments seeking cost-effective ways to manage their health and social care budgets. Encouraging people to live healthier lifestyles is, therefore, a fundamental issue for both those at risk as well as for society as a whole.

This is the first textbook to present not only the theoretical foundations that e...

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...

Colonialism/Postcolonialism is a comprehensive yet accessible guide to the historical, theoretical and political dimensions of colonial and postcolonial studies. This new edition includes a new introduction and conclusion as well as extensive updates throughout. Topics covered include globalization, new grassroots movements (including Occupy Wall Street), the environmental crisis, and the relationship between Marxism and postcolonial studies.

Loomba also discusses how ongoing struggles such a...