The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...

Het libro del alumno van Meta Profesional 2 heeft acht unidades en vier Etapas en bestaat alleen als internationale, geheel Spaanstalige editie met achterin een woordenlijst per les, een thematische woordenlijst en een alfabetische woordenlijst Spaans – Nederlands – Engels – Frans.

Thema’s die in dit deel behandeld worden zijn bijvoorbeeld: beurzen, de geschiedenis van een bedrijf, bedrijfsbezoeken en reclamecampagnes.

Over deze serie

Doelgroep Jongeren en volwassenen van beroepsoplei...

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Graphic tools and visual solutions for team building and development Visual Teams uses visual tools and methods to help teams both face-to-face and virtual reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important channel of communication one that opens up the group's mind to improving work systems and processes by understanding relationships, interconnections, and big picture contexts. Visual Teams shares bes...

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets th...

Elke les in het Arbeitsbuch begint met een overzicht van de basiswoordenschat. Daarna worden er veel verschillende soorten oefeningen aangeboden, evenals Fokus-kaders, die nadere informatie geven over belangrijke grammaticale onderwerpen, kennis van land en volk, en leerstrategieën. Het onderdeel Lust auf mehr biedt extra oefenmateriaal. Wortschatz und Strukturen im Überblick biedt een overzicht van de geleerde taalhandelingen. Na elke twee lessen volgt het onderdeel Das kann ich schon!, wa...

50 Steps to Improving Your Academic Writing 50 Steps to Improving Your Academic Writing addresses the challenges facing every student beginning a program of academic study. This comprehensive guide gives you everything you need to write well-constructed academic essays. It is packed full of information that is critical to attaining better marks, including: * how to apply critical thinking skills * how to strengthen your arguments * how to include paper referencing * how to avoid plagiarism 50...

In de wereld van vandaag werken, studeren en leven veel mensen in internationale en multiculturele omgevingen. Om die reden is interculturele communicatie in veel studiegebieden en beroepsvelden een belangrijk thema geworden. Kennis over cultuur en cultuurverschillen is in de complexe, globaliserende wereld van vandaag echter lang niet altijd genoeg.

In dit volledig Engelstalige boek is het uitgangspunt dan ook interpersoonlijke communicatie in plaats van interculturele communicatie: de ont...

Manager, consultant, member of the Works Council: in any of these functions you

want to exert maximum influence to reach your goals. There are quite some ways to do this. You can reason and give logical arguments, you can paint a picture about an attractive future perspective or give compliments.

This book describes ten different influencing skills that you can learn to use and to apply yourself. Influencing is not about using communication tricks. It is essential that you use the influencing...