Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

A fresh and innovative perspective on urban issues and creating sustainable cities

In The 15-Minute City: A Solution for Saving Our Time and Our Planet, human city pioneer and international scientific advisor Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home.

This book tells the story of an idea that spread from city t...

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

'Life-changing' DAVINA McCALL

'A must-read' DR RUPY AUJLA

'Fascinating' NIGELLA LAWSON

'Empowering' LIZ EARLE

**AS HEARD ON THE DIARY OF A CEO PODCAST**

Empowering and practical, Food for Life is nothing less than a new approach to how to eat - for our health and the health of the planet.

Food is our greatest ally for good health, but the question of what to eat in the age of ultra-processed food has never seemed so complicated.

Drawing on cutting-edge research and personal insights, Professo...