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Studieboeken (75)
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Business Statistics / 4th Global Edition
2021 || Paperback || Norean Sharpe e.a. || Pearson
Business Statistics narrows the gap between theory and practice by focusing on relevant statistical methods, thus empowering business students to make good, data-driven decisions. Using the latest GAISE (Guidelines for Assessment and Instruction in Statistics Education) report, which included extensive revisions to reflect both the evolution of technology and new wisdom on statistics education, this edition brings a modern edge to teaching business statistics. This includes a focus on the rep...
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Toegang tot de collectieve sector
2021 || Paperback || Jan Donders e.a. || Amsterdam University Press || met inkijkexemplaar
Ondernemingen in de marktsector van de economie moeten hun kosten goedmaken uit de opbrengst van de verkochte productie. Heel anders is de situatie van organisaties uit de collectieve sector. Zij beschikken over een budget voor hun uitgaven, voor het overgrote deel gefinancierd uit de opbrengst van belastingen en sociale premies. In een democratie beslissen gekozen volksvertegenwoordigers over omvang, bestemming en financiering van het budget voor organisaties uit de collectieve sector.
Dit ...
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Operations and Process Management / 6th edition
Principles and Practice for Strategic Impact
2021 || Paperback || Nigel Slack e.a. || Pearson
Help your students master the core subject principles of Business Operations and processes with this market-leading text. Operations and Process Management, 6th Edition provides clear and concise coverage of the nature and principles of the subject, offering the critical and practical tools your students need to embark on a career in the field.
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Essentials of Organizational Behaviour / 15th Global Edition
2021 || Paperback || Stephen Robbins e.a. || Pearson || ook als eBook
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in organizational behavior. A streamlined presentation of key organizational behavior concepts
Currently in use at more than 500 colleges and universities worldwide, Essentialsof Organizational Behavior, 15th Edition teaches students howto communicate and interact wi...
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Economy of Meaningful Experiences / 5th edition
Humanising business
2021 || Paperback || Albert Boswijk e.a. || European Centre for the Experience and T
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Marketing Communications / 7th edition
A European Perspective
2021 || Paperback || Patrick De Pelsmacker e.a. || Pearson || ook als eBook
Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...
Secrets of Power Negotiating - 25th Anniversary Edition
2023 || Paperback || Roger Dawson || Red Wheel/Weiser
“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits
“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week
“A fast, entertaining read that should be required reading for anyone who deals...
Crisis Management and Recovery for Events / 1st edition
Impacts and Strategies
2021 || Hardcover || Vassilios Ziakas e.a. || Goodfellow Publishers Limited
The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...
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Marketing Communications
A Brand Narrative Approach
2021 || Paperback || Micael Dahlen e.a. || Wiley
Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.
Leading in a Culture of Change Personal Action Guide and Workbook / 1st edition
2021 || Paperback || Michael Fullan || Wiley
In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.