Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

Essential insight into drug development and the pharmaceutical industry With unprecedented interest in the power that the modern therapeutic armamentarium has to combat disease, the new edition of Drug Discovery and Development is an essential resource for anyone interested in understanding how drugs and other therapeutic interventions are discovered and developed, through to clinical research, registration, and market access. The text has been thoroughly updated, with new information on biop...

Eine Einführung in die Literaturwissenschaft, die allen Ansprüchen der BA/MA-Studiengänge entspricht. Geballtes Basiswissen, kompakt und dennoch leicht verständlich:

- didaktisch aufgebaut

- modular strukturiert

- Literaturwissenschaft und Literaturgeschichte in einem Band

utb basics Lehrbücher mit einem klaren Konzept:

- Merksätze und Definitionen erleichtern das Behalten des Stoffes

- Testfragen fördern das Verständnis

- ideal für die Prüfungsvorbereitung

Research Methods: The Basics is an accessible, user-friendly introduction to the different aspects of research theory, methods and practice. This third edition provides an expanded and fully updated resource suitable for students and practitioners in a wide range of disciplines including the natural sciences, social sciences and humanities. It is structured in two parts - the first covers the nature of knowledge and the reasons for doing research, the second explains the specific methods used...

Is Planeet Aarde een uniek kosmisch experiment? Samen gaan we in dit boek op zoek naar het antwoord op deze vraag. Al is elk atoom, elke molecule, elk stofdeeltje op aarde onderhevig aan de universele natuurwetten van het heelal, toch heeft een bijzondere samenloop van kosmische omstandigheden ertoe geleid dat een complex en wezenlijk onvoorspelbaar systeem – Planeet Aarde – is ontstaan dat bovendien zichzelf in stand weet te houden. De metafoor van een ‘levende planeet’ is dan ook op...

A classic bestseller by one of the most important theatre practitioners of the 20th and early 21st centuries. This handbook has sold over 90,000 copies to students, teachers and theatre makers, giving them a broad range of theatre exercises to use in classrooms, rehearsals and community projects. Makes social and community theatre fun, engaging and easily accessible for a broad audience.

No other book sets out all of Boal's methods in one place, not least in such a clear, practical manner.

Despite the recent rapid growth in machine learning and predictive analytics, many of the statistical questions that are faced by researchers and practitioners still involve explaining why something is happening. Regression analysis is the best ‘swiss army knife’ we have for answering these kinds of questions.

This book is a learning resource on inferential statistics and regression analysis. It teaches how to do a wide range of statistical analyses in both R and in Python, ranging from s...

Learn copyright essentials in order to succeed in today’s music industry.

With the free-form exchange of music files and musical ideas online, understanding copyright laws has become essential to career success in the new music marketplace. This cutting-edge, plain-language guide shows you how copyright law drives the contemporary music industry.

By looking at the law and its recent history, you will understand the new issues introduced by the digital age, as well as continuing issues of tr...

Dit theorieboek geeft een beeld van procestechniek waar operators mee te maken krijgen. Onderwerpen die aan de orde komen zijn:

- Destillatie en rectificatie.

- Drogen en bevochtigen.

- Extractie.

- Bezinken.

- Filtratie.

- Reactorkunde.

- Absorptie.

This engaging and complete resource has everything you need to bring drama and theatre techniques into the ESL, EFL, or World Language Classroom. Are your students reluctant to speak out in class? Do they lack confidence in their language skills? The dynamic drama games in this book are the perfect catalyst to transform your students into engaged learners, and help them build confidence and language skills. The interactive theatre games and techniques are specifically designed for use in Seco...