Dit boek leidt de sales- of key-accountmanager door het proces van het maken van een verkoop- of key-accountplan dat aansluit bij de eisen en mogelijkheden van het tweede decennium van deze eeuw.

A new edition of the widely used guide to the key ideas, languages, and technologies of the Semantic Web The development of the Semantic Web, with machine-readable content, has the potential to revolutionize the World Wide Web and its uses. A Semantic Web Primer provides an introduction and guide to this continuously evolving field, describing its key ideas, languages, and technologies. Suitable for use as a textbook or for independent study by professionals, it concentrates on undergraduate-...

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step...

This popular BEC series has been completely revised. PASS Cambridge BEC is a practical course for students who wish to gain a recognised business English qualification. Focusing on relevant international business situations, the course has been structured to provide students with a thorough preparation for the Business English Certificates (BEC).

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Soy profesor/a: Aprender a enseñar es un material imprescindible para laformación y constante reciclaje del profesor de ELE.

Presenta una reflexión práctica sobre la didáctica a partir de las nuevas propuestas que nos proporcionan el Marco común de referencia para las lenguas y el uso de las TIC.

Este volumen trata los siguientes temas:

Los componentes de la lengua: la pronunciación, el léxico, la gramática, la cultura y el componente sociolingüístico.

La actividades de la lengua: ...

Ship Stability for Masters and Mates explores all aspects of ship stability and ship strength, squat, and interaction and trim, as well as materials stresses and forces. Organized into 56 chapters, the book looks at the relationship between ship stability and ship motion, with emphasis on group weights in a ship. It also explains how TPCs are calculated for a range of drafts extending beyond the light and loaded drafts, along with form coefficients, including the coefficient of fineness of th...

For upper-level undergraduate and MBA students enrolled in an international business law course. August emphasizes the diversity and similarity of how firms are currently regulated and governed around the world.

English Unlimited is a six-level (A1 to C1) goals-based course for adults. Centred on purposeful, real-life objectives, it prepares learners to use English independently for global communication. Through universal topics and activities, and a focus on intercultural competence as a 'fifth skill', this international coursebook helps learners become more sensitive, more effective communicators.

Teaching natural, dependable language, and with CEF goals at its core, it brings real life into the cl...