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Studieboeken (41)
Think Like a UX Researcher / 2nd edition
How to Observe Users, Influence Design, and Shape Business Strategy
2023 || Paperback || David Travis || Taylor & Francis
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples.
Marketing and Managing Tourism Destinations / 3rd edition
2023 || Paperback || Alastair M. Morrison || Taylor & Francis
arketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed sinc...
Globalization in World History / 4th Edition
2023 || Paperback || Peter N. Stearns || Taylor & Francis
In this fully revised fourth edition, this book treats globalization from several vantage points, showing how these help grasp the nature of globalization both in the past and today.
The Economics of Digital Transformation
The Disruption of Markets, Production, Consumption, and Work
2023 || Paperback || Katarzyna Sledziewska e.a. || Taylor & Francis
The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and the global economy more generally. This interdisciplinary work is a must for researchers and students ...
Introduction to Medieval Europe 300-1500 / 4th edition
2023 || Paperback || Wim Blockmans e.a. || Taylor & Francis
This fourth edition has been updated throughout to discuss the global Middle Ages, medieval slavery, climate change and intercontinental pandemics and European exchange with Africa, the Americas and Asia to provide students with a broader understanding of the medieval period which looks beyond the usual European boarders reflecting the new trends in teaching and research. Chapter summaries have been added to each chapter to support students' understanding of the topics, and the glossary has b...
The Strategy and Tactics of Pricing / 7th edition
A Guide to Growing More Profitably
2023 || Paperback || Thomas T. Nagle e.a. || Taylor & Francis
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...
Arabiyyat al-Naas (Part One)
2023 || Paperback || Munther Younes e.a. || Taylor & Francis
‘Arabiyyat al-Naas (Part One), second edition, offers a groundbreaking introduction to Arabic as it is written and spoken by native speakers. It combines a grounding in Modern Standard Arabic (MSA) with an innovative integration of the spoken Levantine variety used in Syria, Lebanon, Jordan and Palestine.
The course efficiently prepares students for the practical realities of learning and “living” Arabic today. The book contains 29 theme-based units covering all the core topics expected...
Managing Airports / 6th edition
An International Perspective
2023 || Paperback || Anne Graham || Taylor & Francis
Uniquely, focuses on the management of airports to guide business strategy (strategic, commercial and competitive aspects of airline business) rather than airport planning and operations (Young) or economics or marketing of international airlines (Doganis). It therefore provides an innovative insight into the processes behind running a successful airport and is considered to be the best most accessible book available. - Fills a need for a new edition by being updated to reflect the reflect th...
Trask's Historical Linguistics / 4th edition
2023 || Paperback || Robert McColl Millar e.a. || Taylor & Francis
An approachable and engaging introduction to Historical Linguistics with up-to-date pedagogy including exercises, further reading and online support material.
Historical Linguistics is a core part of most linguistics programmes. With the more experienced linguistics student in mind, this book covers many subjects in considerable depth while not sacrificing an appreciation of the whole.
Includes examples and datasets from a wide variety of languages and language families, whereas most historic...
Airline Operations and Management / 2nd Edition
A Management Textbook
2023 || Paperback || Gerald N. Cook e.a. || Taylor & Francis
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.
Updates for the second ...