Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical an...

Motor Assessment of the Developing Infant, 2nd Edition presents theories of infant motor development and discusses the unique challenges involved in assessing the motor skills of developing infants as compared to that of adults. It provides step-by-step instructions for using the Alberta Infant Motor Scale (AIMS) - a scale that measures infant gross motor skills. It also features a review of two current theories of motor development, line drawings and photographs of 58 gross motor skills, and...

The Challenge

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and ...

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...

The most widely used text in its course area, James W. Kalat's BIOLOGICAL PSYCHOLOGY has appealed to thousands of students before you. Why? Kalat's main goal is to make Biological Psychology understandable to Psychology students, not just to Biology majors and pre meds--and he delivers.

Another goal is to convey the excitement of the search for biological explanations of behavior. Kalat believes that Biological Psychology is "the most interesting topic in the world," and this text convinces m...

As the CEO of a successful multinational company she built from the ground up, Ruth has been given aggressive and ambitious goals by her board to prepare the company for sale. However, her team cannot seem to rise to the challenge. They continue to underperform at every step, making the board's ambitious targets feel more and more like a pipe dream. As she stares at her packed calendar, she wonders how she's going to get everyone to pull together and deliver the results she's promised. In Dif...

Now in its sixth edition, Vector Calculus helps students gain an intuitive and solid understanding of this important subject. The book's careful account is a contemporary balance between theory, application, and historical development, providing it's readers with an insight into how mathematics progresses and is in turn influenced by the natural world.

The car industry and the way in which cars are created have changed beyond all recognition over the last half-century. Automotive styling was once the grudging afterthought when the engineers had finished their work. Now, following a short flirtation with exotic Italian design houses, it has evolved into sophisticated design carried out by multitalented in-house teams honing carefully crafted brand identities.

One of the visionary designers at the forefront of that revolution has been Patrick...

Nourish your mind with UNDERSTANDING NORMAL AND CLINICAL NUTRITION, 12th Edition! Start by learning about normal nutrition, including the effects of food and nutrients on your mental and physical health, and then turn your focus to the clinical side of nutrition and the therapeutic care of people with health problems. Packed with practical information and resources, this text is designed to help you understand and apply nutrition concepts to your daily life as well as to clinical settings. Fe...

Providing the ocular anatomy and physiology content needed for a thorough comprehension of this complex field, Clinical Anatomy and Physiology of the Visual System, 4th Edition, offers a solid foundation for recognizing and understanding specific clinical situations and how they relate to anatomic structure. This concise, well-referenced resource covers the clinical anatomy of the eye, its adnexa and visual pathways, and histologic information-the information you need for success in coursewor...