Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher custome...

From the ancients to the moderns, questions of economic theory and policy have been an important part of intellectual and public debate, engaging the attention of some of history's greatest minds. This book brings together readings from more than two thousand years of writings on economic subjects. Through these selections, the reader can see first-hand how the great minds of past grappled with some of the central social and economic issues of their times and, in the process, enhanced our und...

New edition of a highly successful student textbook. An introductory text for the complete novice in statistics, starting with very basic concepts. It enables students to handle numerical data and critically appraise the statistical methodology in veterinary and animal science literature.

This fully revised edition of the popular textbook provides an up-to-date and comprehensive introduction to the psychology of language. It contains everything the student needs to know about how we acquire, understand, produce, and store language.

Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the industry, Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It's a reference guide, a buddy, and an overview of who, what and where. Fashion is a multi-billion-dollar industry.

It's not just about sketching an outfit, it's about selecting fabric, developing buttons, sourcing a factory, negotiating prices, making patterns, seeing the final lau...

A magisterial, one-volume history of political thought from Herodotus to the present, Ancient Athens to modern democracy - from author and professor Alan RyanThis is a book about the answers that historians, philosophers, theologians, practising politicians and would-be revolutionaries have given to one question: how should human beings best govern themselves?Almost every modern government claims to be democratic; but is democracy really the best way of organising our political life? Can we m...

On publication in 2009 John Hattie's Visible Learning presented the biggest ever collection of research into what actually work in schools to improve children's learning. Not what was fashionable, not what political and educational vested interests wanted to champion, but what actually produced the best results in terms of improving learning and educational outcomes. It became an instant bestseller and was described by the TES as revealing education's 'holy grail'.

Now in this latest book, Jo...

This book offers a comprehensive guide to commissioning, managing and undertaking research in development work. Perfect for both students and practitioners.

Psychology for Nurses and Health Professionals, Second Edition is an accessible guide providing comprehensive coverage of psychology for nurses and healthcare professionals in training and practice. Key features include: Fully updated and restructured to ensure content matches training requirements for nurses and healthcare practitioners Stronger focus on the biopsychosocial model, therapeutic relationships and self-awareness More examples to highlight application with theories demonstrated t...

Skills for Communicating with Patients, Third Edition is one of two companion books on improving communication in medicine, which together provide a comprehensive approach to teaching and learning communication skills throughout all levels of medical education in both specialist and family medicine. Since their publication, the first edition of this book and its companion, Teaching and Learning Communication Skills in Medicine, have become established standard texts in communication skills te...