Based on research conducted in more than seventy countries over a forty-year span,Cultures and Organizations examines what drives people apart-when cooperationis so clearly in everyone's interest. With major new contributions from MichaelMinkov's analysis of data from the World Values Survey, as well as an account ofthe evolution of cultures by Gert Jan Hofstede.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the...

Business Vocabulary in Use Advanced Second edition is for students and professionals looking to expand their business vocabulary. Bringing learners up to date with the language they need for business today, this book explains words and expressions and also provides practice of using the new language. This second edition comes with a CD-ROM which offers practice exercises and games, audio of each word or phrase, tests and a phonemic chart for pronunciation support.

This second edition reflects...

Postcolonialism has become one of the most exciting, popular and stimulating fields of literary and cultural studies in recent years. Yet the variety of approaches, the range of debate and the critical vocabularies often used may make it challenging for new students to establish a firm foothold in this area. Beginning Postcolonialism is a vital resource for those taking undergraduate courses in postcolonial studies for the first time and has become an established international best-seller in ...

English Unlimited is a six-level (A1 to C1) goals-based course for adults. Centred on purposeful, real-life objectives, it prepares learners to use English independently for global communication. Through universal topics and activities, and a focus on intercultural competence as a 'fifth skill', this international coursebook helps learners become more sensitive, more effective communicators.

Teaching natural, dependable language, and with CEF goals at its core, it brings real life into the cl...

Networks of relationships help determine the careers that people choose, the jobs they obtain, the products they buy, and how they vote. The many aspects of our lives that are governed by social networks make it critical to understand how they impact behavior, which network structures are likely to emerge in a society, and why we organize ourselves as we do. In Social and Economic Networks, Matthew Jackson offers a comprehensive introduction to social and economic networks, drawing on the lat...

This concise book is a broad and highly motivational introduction for first-year engineering students to the exciting of field of chemical engineering. The material in the text is meant to precede the traditional second-year topics. It provides students with, 1) materials to assist them in deciding whether to major in chemical engineering; and 2) help for future chemical engineering majors to recognize in later courses the connections between advanced topics and relationships to the whole dis...

This book presents a clear and precise discussion of the biochemistry of eukaryotic cells, particularly those of mammalian tissues, relates biochemical events at a cellular level to the subsequent physiological processes in the whole animal, and cites examples of abnormal biochemical processes in human disease.

I am sure that something must be found. There must exist a notion of generalized functions which are to functions what the real numbers are to the rationals (G. Peano, 1912) Not that much effort is needed, for it is such a smooth and simple theory (F.

Tre`ves, 1975) In undergraduate physics a lecturer will be tempted to say on certain occasions: “Let ?. x/ be a function on the line that equals 0 away from 0 and is in?nite at 0 in such a way that its total integral is 1. The most important p...