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Studieboeken (56)
Global Marketing / 8th Edition
2020 || Paperback || Svend Hollensen || Pearson || ook als eBook
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
Marketing Research / 6th Edition
Applied Insight, 6th Edition
2020 || Paperback || Dan Nunan e.a. || Pearson || ook als eBook
Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. It s...
Fundamentals of Strategy / 5th edition
2020 || Paperback || Richard Whittington e.a. || Pearson || ook als eBook
Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is compl...
Chemie 2020 (custom)
2020 || Paperback || John McMurry || Pearson
This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!
Grammar and Vocabulary for Cambridge Advanced and Proficiency
Fully updated for the revised CPE
2020 || Paperback || Richard Side e.a. || Pearson
This preparation book for the Cambridge advanced and proficiency exams provides coverage of the structures and vocabulary essential for exam success. Grammar is presented clearly and concisely in each unit with integrated vocabulary content, and varied and challenging exercises.
Statistics Without Maths for Psychology / 8th edition
2020 || Paperback || Christine Dancey e.a. || Pearson || ook als eBook
Highly praised for its clear, straightforward approach, Statistics without Maths for Psychology 8th edition provides a comprehensive and accessible introduction to statistics and SPSS. This widely used and trusted textbook is packed with examples, activities and questions to help you to test your learning and deepen your understanding in a practical and manageable way. Statistics without Maths for Psychology, 8e, will help you to gain the confidence to apply statistical concepts and use SPSS ...
Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support, Global Edition
2020 || Paperback || Ramesh Sharda e.a. || Pearson
Physical Chemistry / 4th Edition
Thermodynamics, Statistical Thermodynamics, and Kinetics, Global Edition
2020 || Paperback || Thomas Engel e.a. || Pearson
For courses in Thermodynamics. A visual, conceptual and contemporary approach to Physical Chemistry Engel and Reids Thermodynamics, Statistical Thermodynamics, and Kinetics provides a contemporary, conceptual, and visual introduction to physical chemistry. The authors emphasise the vibrancy of physical chemistry today and illustrate its relevance to the world around us using modern applications drawn from biology, environmental science, and material science.
The 4th Edition provides visual su...
Elementary and Middle School Mathematics / 10th edition
Teaching Developmentally
2010 || Paperback || John Van de Walle e.a. || Pearson
Guide teachers to help all PreK-8 learners make sense of mathematics
Elementary and Middle School Mathematics: Teaching Developmentally illustrates how children learn mathematics, and then shows pre-service teachers the most effective methods of teaching PreK-8 math through hands-on, problem-based activities.
As teacher candidates engage with the activities, they boost their own knowledge of the math and learn concrete, developmentally appropriate ways to incorporate problem-based tasks in th...
International Business / 8th edition
2020 || Paperback || Simon Collinson e.a. || Pearson || ook als eBook
For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with...