The seventh edition of How to Conduct Surveys: A Step-by-Step Guide by Arlene Fink provides a concise and reliable resource for developing and running surveys. The seventh edition includes new information on the use of AI in surveys, social media, videoconference platforms, cultural validity, and research ethics, along with updated data and citations throughout.

Need to tackle your research project? This practical, straightforward book covers every step along the way so you can confidently take the leap into the research world.