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Studieboeken (1207)
Air Transport Management
An International Perspective
2020 || Paperback || Lucy Budd e.a. || Taylor & Francis
Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air transport management. The 2nd edition has been extensively revised and updated to reflect the latest developments in the sector. The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management.
This 2nd edition includes a new chapter on air...
Being and Nothingness
An Essay in Phenomenological Ontology
2020 || Paperback || Jean-Paul Sartre || Taylor & Francis
First published in French in 1943, Jean-Paul Sartre's L'Etre et le Neant is one of the greatest philosophical works of the twentieth century. In it, Sartre offers nothing less than a brilliant and radical account of the human condition. The English philosopher and novelist Iris Murdoch wrote to a friend of "the excitement - I remember nothing like it since the days of discovering Keats and Shelley and Coleridge".
This new translation, the first for over sixty years, makes this classic work of...
International Legal English / 6th edition
A Practical Introduction for Students and Professionals
2020 || Paperback || Rupert Haigh || Taylor & Francis
English is the dominant language of international business relations, and a good working knowledge of the language is essential for today's legal or business professional. This book provides a highly practical approach to the use of English in commercial legal contexts, and covers crucial law terminology and legal concepts. Written with the needs of both students and practitioners in mind, this book is particularly suitable for readers whose first language is not English but need to use Engli...
The Routledge Companion to Innovation Management
2020 || Paperback || Jin Chen e.a. || Taylor & Francis
Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among different corporations and countries. How much an organization can benefit from innovation largely depends on how well innovation is managed in it.
Thus, there is a discernible increase in interest in t...
Fitzgerald's Clinical Neuroanatomy and Neuroscience / 8th edition
2020 || Paperback || Estomih Mtui e.a. || Elsevier
Ideal for both medical students and those in non-medical courses, Fitzgerald's Clinical Neuroanatomy and Neuroscience, 8th Edition, uses clear, understandable text and outstanding artwork to make a complex subject easily accessible. This award-winning title is known for superb illustrations and high readability, expertly integrating clinical neuroanatomy with the clinical application of neuroscience. Organizes chapters by anatomical area, with integrated analyses of sensory, motor, and cognit...
Marketingmanagement | editie 2020 | combipakket
2020 || Paperback || Boom
Met de methode Scoren.info wordt u opgeleid voor een breed en boeiend vakgebied. Van Commercieel medewerker tot Junior accountmanager, Vestigingsmanager groothandel, Assistent-manager internationale handel, Intercedent en Contactcenter medewerker. Allemaal functies die vallen onder commerciële werkzaamheden, maar hun eigen specialisatie kennen.
De kans op succesvol verkopen wordt groter als je vooraf een marktonderzoek uitvoert en het marketingplanningsproces doorloopt. Je stelt een missie, ...
Science Communication:
An Introduction
2020 || Paperback || Frans Van Dam e.a. || World Scientific Publishing Co Pte Ltd
A concise, coherent and easily readable textbook about the field of science communication, connecting the practice of science communicators with theory. In the book, recent trends and shifts in the field resonate, such as the transition from telling about science to interacting with the public and the importance of science communication in health and environmental communication. The chapters have been written by experts in their disciplines, coming from philosophy of science and communication...
Brand Management / 3rd edition
Mastering Research, Theory and Practice
2020 || Paperback || Tilde Heding e.a. || Taylor & Francis
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management.
Mor...
Multivariate Analysis for the Behavioral Sciences / 2nd edition
2020 || Paperback || Kimmo Vehkalahti e.a. || Taylor & Francis
Multivariate Analysis for the Behavioral Sciences, Second Edition is designed to show how a variety of statistical methods can be used to analyse data collected by psychologists and other behavioral scientists. Assuming some familiarity with introductory statistics, the book begins by briefly describing a variety of study designs used in the behavioral sciences, and the concept of models for data analysis. The contentious issues of p-values and confidence intervals are also discussed in the i...
The Routledge Handbook of Hotel Chain Management / 1st edition
2020 || Paperback || Maya Ivanova e.a. || Taylor & Francis
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...