Put Predictive Analytics into ActionLearn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise tha...

Language is one of our most precious and uniquely human capacities, so it is not surprising that research on its neural substrates has been advancing quite rapidly in recent years. Until now, however, there has not been a single introductory textbook that focuses specifically on this topic. Cognitive Neuroscience of Language fills that gap by providing an up-to-date, wide-ranging, and pedagogically practical survey of the most important developments in the field.

It guides students through al...

This textbook is the only major introduction to social psychology that provides a conceptually and thematically integrated approach to the science of social behavior, showinghow the major topics and themes in the discipline are deeply interconnected. As such, it provides a uniquely rich, meaningful, and logical appreciation of human social behavior that students can relate to the world around them and apply to their own lives. Throughout, there are explanations of how social processes are int...

Just what is Islam and what does it mean to be a Muslim in the world today? Since the events of 9/11 and 7/7, Islam has become one of the most controversial and misunderstood religions in the world. Introducing Islam encourages students to put aside their preconceptions and explore this fascinating religion. William Shepard traces the history of Islam from its origins in the life and career of Mohammed, through its classical expressions, to its interactions with the West in the modern world.

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Children: Rights and Childhood is widely regarded as the first book to offer a detailed philosophical examination of children's rights. This fully revised and updated edition is ideal reading for advanced studies across Philosophy, Social Work, Law, Childhood Studies, Politics, and Social Policy.

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:Learn how to conduct lab, field and case research on social influence through example by leading researchersFind out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influenceDiscover how seemi...