Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you'll learn how to use data visualizations as tools to see beyond lists of numbers ...

De twee populaire boeken van Aiden Chambers, Vertel eens en De Leesomgeving zijn samengevoegd en herzien!

Deze uitgave is een must voor iedereen die met kinderen werkt of dat in de toekomst gaat doen. Vragen als - Op welke manier kun je kinderen het beste enthousiasmeren voor lezen? Hoe kun je kinderen helpen om goed te praten over datgene wat zij gelezen hebben? - worden in de tekst beantwoord.

Chambers' ideeën over het lezen van kinderen berusten op zijn jarenlange ervaring in vrijwel alle...

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?

A Student Grammar of Turkish is a concise introduction to Turkish grammar, designed specifically for English-speaking students and professionals. Written with the needs of the learner very much in mind, it sets out the grammar of the language in a clear and jargon-free style.

It started with a simple observation: Students need their teachers present to answer questions or to provide help if they get stuck on an assignment; they don't need their teachers present to listen to a lecture or review content. From there, Jonathan Bergmann and Aaron Sams began the flipped classroom: Students watched recorded lectures for homework and completed their assignments, labs, and tests in class with their teacher available. What Bergmann and Sams found was that their students dem...

In keeping with the first edition, this is a thorough yet concise introduction to Chaucer's language in the original, which does not assume prior knowledge of linguistics or Middle English. This updated, expanded edition features a glossary on Chaucer's words, along with sample quotes, and a section on how to use the Middle English Dictionary.

Das weltweit verbreitete Standardwerk unter den griechischen Urtextausgaben des Neuen Testaments erscheint jetzt in einer grundlegend überarbeiteten und verbesserten Auflage (28. Aufl.). Ein Schwerpunkt der Überarbeitung lag auf dem textkritischen Apparat, der durchgängig einfacher strukturiert wurde. So wird jetzt verzichtet auf die Verknüpfung von Varianten durch "sed" oder "et" und auf die Unterscheidung zwischen ständigen Zeugen erster und zweiter Ordnung. Außerdem werden in dieser ...

This text provides students with a solid foundation for understanding data analysis and specific statistical techniques. Focusing on the most current and frequently used statistical methods in today's health care literature, the book covers essential material for a variety of program levels including in-depth courses beyond the basic statistics course. Well-organized, clear text discussions and great learning tools help students overcome the complexities and fully comprehend the concepts of t...

Covering both trade and international finance, this innovative text provides a thoroughly up-do-date and comprehensive treatment of each area. Throughout, the theory is illustrated with empirical evidence and an abundance of relevant case studies. It includes an online study guide.