An easy to follow guide for Business and Management students undertaking an extended research project, covering the entire process from start to finish.

Sharp and focused, this book provides the need-to-know information on how to design and implement a good, high quality research project. Oriented around real-world application, it emphasizes the aspects of research most relevant to conducting practice-based research. Assuming no prior knowledge, but appropriate for experienced learners, it builds knowledge at a sustainable pace.

It offers readers: - A no frills guide to methodology and the theory of conducting research - Strategies for commun...

In this fully revised Fourth Edition of Psychometrics: An Introduction, author R. Michael Furr centers his presentation around a conceptual understanding of psychometric core issues, such as scales, reliability, and validity. Focusing on purpose rather than procedure and the "why" rather than the "how to," this accessible book uses a wide variety of examples from behavioral science research so readers can see the importance of psychometric fundamentals in research.

By emphasizing concepts, lo...