Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...

Business Partner is flexibel en modulair opgebouwd, bevat functionele taal én heel veel oefenmateriaal op het gebied van zakelijk Engels. Deze methode Engels heeft interessante, dynamische lessen die voor veel interactiviteit in het klaslokaal zorgen. Engelse vaardigheden worden grondig behandeld samen met soft business skills die nodig zijn voor iedereen die in een internationale omgeving wil gaan werken.

Business Partner gives students the practical training they need to bridge the gap between the classroom and the world of work. It helps learners to make measurable progress in learning English while helping to make them more employable.

Business Partner does not assume any knowledge of the workplace, and is designed for students with no work experience. It also provides many suggestions and alternative ways to use the material for those students already in work.

Each level is written to a sy...

This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Java Programming. A fundamentals-first introduction to basic programming concepts andtechniques Introduction to Java Programming and Data Structures seamlessly integrates programming, data structures,and algorithms into one text. With a fundamentals-first approach, the text...

A practical, easy-to-read text with a managerial approach to operations management For undergraduate and graduate course in operations management. Operations Management: Processes and Supply Chains provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemised approach whilst focusing on issues of current interest. The 13th Edition provides ample opportunities for students to experience the role of a manager with challenging p...

Student Course Book Authentic texts from the Financial Times and other sources develop reading skills and provide essential business vocabulary. Interviews with business people and experts develop listening skills, such as prediction, listening for specific information and note taking. Language Work develops students' awareness of common problem areas and introduces grammatical concepts.

For courses in financial and managerial accounting. Horngren's Financial and Managerial Accounting, The Financial Chapters presents the core contentof principles of accounting courses in a fresh format designed to help today's learners succeed. As teachers first, the author team knows the importance of delivering a student experience free of obstacles.

Their pedagogy and content uses leading methods in teaching students critical foundational and emerging topics (e.g., data analytics and emplo...

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export Planning w...

Focus on the fundamentals and help students see connections between problem types

Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasises conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realising ...

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interaction design...