This best-selling introduction to the physical and life sciences emphasizes concepts over computation and treats equations as a guide to thinking so the reader can connect ideas. Conceptual Integrated Science covers physics, chemistry, earth science, astronomy, and biology at a level appropriate for non-science students. The conceptual approach relates science to everyday life, is personal and direct, deemphasizes jargon, and emphasizes central ideas.

The conceptual ideas serve as the foundat...

For courses on decision modeling through the use of spreadsheets. The perfect balance between decision modeling and spreadsheet use. It's important that textbooks support decision modeling courses by combining student's ability to logically model and analyze diverse decision-making scenarios with software-based solution procedures.

Balakrishnan offers the perfect balance of the decision modeling process and the use of spreadsheets to set up and solve decision models. The third edition has bee...

For the second or third programming course. A practical and unique approach to data structures that separates interface from implementation. This book provides a practical introduction to data structures with an emphasis on abstract thinking and problem solving, as well as the use of Java.

It does this through what remains a unique approach that clearly separates each data structure's interface (how to use a data structure) from its implementation (how to actually program that structure). Par...

For courses in Software Engineering, Software Development, or Object-Oriented Design and Analysis at the Junior/Senior or Graduate level. This text can also be utilized in short technical courses or in short, intensive management courses. Shows students how to use both the principles of software engineering and the practices of various object-oriented tools, processes, and products.

Using a step-by-step case study to illustrate the concepts and topics in each chapter, Bruegge and Dutoit empha...

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and ...

Joining Together introduces readers to the theory and research needed to understand how to make groups effective and, through exercises and thorough explanations, equips them with the skills required to apply that knowledge to practical situations. Chapters discuss the history of groups and group dynamics, the nature of experiential learning, group goals, communication within groups, leadership, power, decision making, controversy and creativity, and conflict management. More applied chapters...

For courses in Introductory Animal Science or Introductory Livestock Management. Scientific Farm Animal Production: An Introduction to Animal Science, Tenth Edition, offers students a comprehensive, science-based approach to managing livestock for food, fiber, and recreation. This best-selling text examines the biological principles, scientific relationships, and management practices of livestock production, providing students the context and foundation upon which they can determine their aca...

For the calculus-based General Physics course primarily taken by engineers and science majors (including physics majors). This long-awaited and extensive revision maintains Giancoli's reputation for creating carefully crafted, highly accurate and precise physics texts. Physics for Scientists and Engineers combines outstanding pedagogy with a clear and direct narrative and applications that draw the student into the physics.

The new edition also features an unrivaled suite of media and on-line...

An essential text for HND and first year Hospitality Management degree students which examines the relevance and applications of general management theory and principles to hospitality organisations. Using contemporary material and case studies the book indicates ways in which performance may be improved through better use of human resources. Rigorous academic theory is related to hospitality practice, based on the author's great knowledge of the hospitality industry.

The text takes a vocatio...

Compilers: Principles, Techniques and Tools, is known to professors, students, and developers worldwide as the "Dragon Book," . Every chapter has been revised to reflect developments in software engineering, programming languages, and computer architecture that have occurred since 1986, when the last edition published. The authors, recognising that few readers will ever go on to construct a compiler, retain their focus on the broader set of problems faced in software design and software devel...