New edition of a world-renowned introductory text to the rapidly-growing and dynamic field of Gene Cloning and DNA Analysis Gene Cloning and DNA Analysis is a comprehensive introductory text that explores all of the topics vital for a complete understanding of gene cloning and DNA analysis. Presented in full color, the text's easy-to-follow layout and over 250 clear illustrations make the material simple and accessible for a diverse readership. This newly revised and updated Ninth Edition hig...

Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...

Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case...

Neuroscience: Exploring the Brain, Fifth Edition takes a fresh, contemporary approach to the study of neuroscience, emphasizing the biological basis of behavior. The authors present material at the cutting edge of neuroscience in a way that is accessible to both science and nonscience students alike. The level of the material is comparable to an introductory college text in general biology.

The human nervous system is examined at several different scales, ranging from the molecules that deter...

'Expeditions in Persia: Exploring Qajar Persia in two 19th-Century Diaries' unveils the intricacies of 19th-century Persian expeditions through two complementary travelogues. The first account, with an anonymous author (attributed to Sir John Malcolm), offers a detailed diplomatic and historical perspective on the journey through Persia during an East India Company mission led by Sir John Malcolm. The second travelogue, written by Mirza Saleh, an Iranian intellectual and later diplomat, chron...

Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and ...