Joe Girard, 'the world's greatest salesman' according to the Guinness Book of Records, shares his method of salesmanship in this indispensable book, now updated for the twenty-first century.

Perfect for the non-major/allied health student (and also appropriate for mixed majors courses), this text provides a rock solid foundation in microbiology. It has a concise and readable style, covers the most current concepts, and gives students the knowledge and mastery necessary to understand advances of the future. By carefully and clearly explaining the fundamental concepts, using a body systems approach in the coverage of disease, and offering vivid and appealing instructional art, Micr...

The fully updated, new edition of the bestselling introduction to phonetics and phonology The Sounds of Language presents a comprehensive introduction to both the physical and cognitive aspects of speech sounds. Assuming no prior knowledge of phonetics or phonology, this student-friendly textbook clearly explains fundamental concepts and theories, describes key phonetic and phonological phenomena, explores the history and intersection of the two fields, offers practical advice on collecting a...

An Introduction to Political and Social Data Analysis (With R) provides students with an accessible overview of practical data analysis while also providing a gentle introduction to the R programming environment. Author Thomas M. Holbrook patiently explains each step in statistical analysis with R, avoiding complicated tools or packages.

Scientific literacy is an essential aspect of any undergraduate education. Recipes for Science responds to this need by providing an accessible introduction to the nature of science and scientific methods appropriate for any beginning college student. The book is adaptable to a wide variety of different courses, such as introductions to scientific reasoning, methods courses in scientific disciplines, science education, and philosophy of science.

Special features of Recipes for Science include...

Bestselling keynote speaker's timely take on the future with artificial intelligence

This collection brings together key contributions on the ethics of end-of-life decisions, inspired by the publication of What Kind of Death: The Ethics of Determining One’s Own Death, a new standard work by professor Govert den Hartogh. The topics covered reflect the book's comprehensive approach, with its central themes explored by ethicists, legal experts, and medical professionals. The various contributions offer a thorough examination of the major steps in Den Hartogh’s 'dual track ap...