Behavior Modification is a comprehensive, practical presentation of the principles of behavior modification and guidelines for their application. It introduces forms of behavior modification ranging from helping children learn necessary life skills, to training pets, to solving personal behavior problems. It teaches practical “how-to” skills, including discerning long-term effects; designing, implementing, and evaluating behavioral programs; interpreting behavioral episodes; observing and...

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

How Learning Happens introduces 32 giants of educational research and their findings on how we learn and what we need to know to learn effectively, efficiently, and enjoyably. Many of these works have inspired researchers and teachers all around the world and have left a mark on how we teach today. Now updated to include a new section on Memory and Cognition with five new chapters, this revised second edition explores a selection of the key works on learning and teaching, chosen from the fiel...

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders

If ever there was a time for love and nurture it is now. Love and Nurture approaches are intertwined and impossible to focus on in isolation. This practical book for Early Years students and practitioners includes real-life case studies and practical examples alongside academic underpinning and essential theory.

It supports students to understand and explore the need for and importance of Love and Nurture in early years practice. The book focuses on key child developmental factors including b...

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it.

From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy ...

The essential little book that students love for demystifying academic writing, reading, and research.

Millions of students love "They Say / I Say" because it offers lively and practical advice they can use throughout their college career (and beyond). Now, students can learn how to connect their "I Say" to broader public conversations through a new chapter "In My Experience," and they will engage more deeply with their assigned readings thanks to new co-author Laura Davies's work on both a d...

In the Third Edition of The Psychology Research Handbook expert researchers provide graduate students and research assistants with a comprehensive framework for conducting psychology research. The book is organized around the idea of a "research script," following the step-by-step process of planning, design, data collection, analysis, and dissemination.

Build your confidence in the primary classroomDeepen your own mathematical subject knowledgeDiscover why generations of primary teachers have relied on Derek Haylock's explanations of key mathematical concepts to support their understanding and strengthen their teachingThis seventh edition has been fully updated to offer a broader exploration of mastery teaching, deeper connections to contemporary research and new coverage of how children learn to count. It is supported by a fantastic range o...

A pathbreaking introduction to the controversial, contested and deeply political topic of development. Written in an engaging and eminently readable style, leading authors invite readers to examine the political dynamics behind some of today’s most complex global issues, from rising inequality and social exclusion to the climate crisis. By confronting false assumptions and dispelling myths, the book challenges readers to see politics as not only the obstacle to development, but also the mea...