This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

This Handbook examines complex cognitive systems through the lens of neuroscience, as well as providing an overview of development and applications within cognitive and systems neuroscience research and beyond.

Designed to help students think critically about the skills and knowledge they need to understand and tackle inequality, and provide meaningful help to those people most in need.

Written for a wide audience, from undergraduate and graduate students to citizens and activists, this engaging text explains how economics can help us to better understand the development of digital technologies. Â

Students need to be able to build strong arguments in their assignments, presentations, and exams. This very short, sharp skills book will help them do just that.

As one of the few teaching textbooks in the market about longitudinal research and data, this book provides a strong foundation in the fundamentals of longitudinal research, discussing core issues such as study design, sampling, attrition and missing data.

Enhanced by a new chapter, new illustrations, and new Q&As, LIppincott® Illustrated Reviews: Physiology, Second Edition brings physiology clearly into focus, telling the story of who we are; how we live; and, ultimately, how we die. By first identifying organ function and then showing how cells and tissues are designed to fulfill that function, this resource decodes physiology like no other text or review book. Tailored for ease of use and fast content absorption, the book's outline...

All over the world, governments impose punishments on their citizens for transgressions of the criminal law. Consensus exists that this sanctioning should be in accordance with the principle of legality and the rule of law. However, governments around the world struggle with providing foreseeability and non-arbitrariness in their sentencing systems. This continuous struggle raises the question how - and to what extent - foreseeability and non-arbitrariness must be guaranteed. Not only in rela...

Today’s global society – with its fast technological developments, unlimited choice, uncertainty and complexity – requires new knowledge, dispositions and abilities from academically educated legal professionals. This challenges academic legal education to reconsider its theoretical foundations, aims, curriculum and pedagogy.

This research explores how educators in legal education can contribute to the academic development of law students in contemporary times. A reinterpretation of the...

A balanced presentation of the concepts of physical chemistry, and their applications to biology and biochemistry. Written to straddle the worlds of physical chemistry and the life sciences, it shows how the tools of physical chemistry can elucidate biological questions.