Trend-Driven InnovationBeat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands...

For courses in Human Geography. A distinctly modern look at human geographyDescribed as "fresh, innovative, and intelligent," Human Geography: Places and Regions in Global Context is acclaimed for its global approach, conceptual rigor, engaging real-world applications, and outstanding visual program. Knox and Marston foster awareness of current issues and developing trends from a geographic perspective, and provide a solid foundation in the fundamentals of human geography.

The authors integra...

Perkovic's Introduction to Computing Using Python: An Application Development Focus, 2nd Edition is more than just an introduction to programming. It is an inclusive introduction to Computer Science that takes the pedagogical approach of "the right tool for the job at the right moment," and focuses on application development. The approach is hands-on and problem-oriented, with practice problems and solutions appearing throughout the text.

The text is imperative-first, but does not shy away fr...

Atmel's AVR microcontrollers are the chips that power Arduino, and are the go-to chip for many hobbyist and hardware hacking projects. In this book you'll set aside the layers of abstraction provided by the Arduino environment and learn how to program AVR microcontrollers directly.

Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well as significant regional and local events, where the event organisers are required by funding bodies and governments to generate broader outcomes...

From the apparently simple adaptation of a text into film, theatre or a new literary work, to the more complex appropriation of style or meaning, it is arguable that all texts are somehow connected to a network of existing texts and art forms. In this new edition Adaptation and Appropriation explores: multiple definitions and practices of adaptation and appropriationthe cultural and aesthetic politics behind the impulse to adaptthe global and local dimensions of adaptationthe impact of new di...

This Study Guide & Solution Manual contains learning objectives, chapter summaries and outlines, as well as examples, self tests and concept questions, as well as complete, step-by-step solutions to selected problems.

This Very Short Introduction to hermeneutics demonstrates the central role of interpretation in our daily lives. By considering the historic developments in hermeneutic theory as well as its contemporary relevance, Zimmermann explains how humans continue to draw knowledge from the world around them.

Jeffrey D. Sachs is one of the world's most perceptive and original analysts of global development. In this major new work he presents a compelling and practical framework for how global citizens can use a holistic way forward to address the seemingly intractable worldwide problems of persistent extreme poverty, environmental degradation, and political-economic injustice: sustainable development.

Sachs offers readers, students, activists, environmentalists, and policy makers the tools, metric...

For one-term courses in Organic Chemistry. A comprehensive, problem-solving approach for the brief Organic Chemistry course. Modern and thorough revisions to the streamlined, Essential Organic Chemistry focus on developing students' problem solving and analytical reasoning skills throughout organic chemistry.

Organized around reaction similarities and rich with contemporary biochemical connections, Bruice's Third Edition discourages memorization and encourages students to be mindful of the fu...