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Studieboeken (102)
Marketing 3.0 / 1st edition
From Products to Customers to the Human Spirit
2010 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd
Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...
The Next 100 Years
A Forecast for the 21st Century
2010 || Paperback || George Friedman || Allison & Busby
In his long-awaited and provocative book, George Friedman turns his eye on the future-offering a lucid, highly readable forecast of the changes we can expect around the world during the twenty-first century. He explains where and why future wars will erupt (and how they will be fought), which nations will gain and lose economic and political power, and how new technologies and cultural trends will alter the way we live in the new century. The Next 100 Years draws on a fascinating exploration ...
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
2010 || Paperback || Alexander Osterwalder e.a. || John Wiley and Sons Ltd || ook als eBook
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...
Export Management: A European Perspective
2010 || Paperback || Hans Veldman || Noordhoff || met inkijkexemplaar || ook als eBook
This new English edition of Export Management is more accessible and transparent, using the export strategy as its structuring principle. The book focuses on the integration of all aspects of the export business and the implementation of export strategies in the daily business practice.
Cultures of Curriculum / 2nd edition
2010 || Paperback || Pamela Bolotin Joseph || Taylor & Francis
Using "cultures of curriculum" as a lens, this clear, compelling text reveals and critically examines the belief systems and classroom practices of curricular orientations in contemporary American society. It is designed to foster awareness, examination, and deliberation about the curricula planned for and carried out in classrooms and schools; to inspire conversations about theory and practice as well as political, social, and moral issues; and to expand critical consciousness about approach...
New Practical Chinese Reader 2 Textbook / 2nd edition
2010 || Paperback || Liu Xun || China Book Trading GmbH
Universal Principles of Design / 2nd edition
125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
2010 || Paperback || William Lidwell e.a. || Rockport Publishers Inc.
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and ...
Cross-Media Communications
An Introduction to the Art of Creating Integrated Media Experiences
2010 || Paperback || Drew Davidson || Lulu.Com
This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involve...
Developing a Business Case
2010 || Paperback || Harvard Business Review || Harvard Business Review Press
How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You'll learn to - Clearly define the opportunity you'll want to address in your business case - Iden...
Systems Analysis for Sustainable Engineering: Theory and Applications
Theory and Applications
2010 || Hardcover || Ni-Bin Chang || McGraw-Hill
Helps you implement system analysis tools in sustainable engineering. This title provides a proven framework for applying systems analysis tools to account for environmental impacts, energy efficiency, cost-effectiveness, socioeconomic implications, and ecosystem health in engineering solutions.