The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and the global economy more generally. This interdisciplinary work is a must for researchers and students ...

Uniquely, focuses on the management of airports to guide business strategy (strategic, commercial and competitive aspects of airline business) rather than airport planning and operations (Young) or economics or marketing of international airlines (Doganis). It therefore provides an innovative insight into the processes behind running a successful airport and is considered to be the best most accessible book available. - Fills a need for a new edition by being updated to reflect the reflect th...

An approachable and engaging introduction to Historical Linguistics with up-to-date pedagogy including exercises, further reading and online support material.

Historical Linguistics is a core part of most linguistics programmes. With the more experienced linguistics student in mind, this book covers many subjects in considerable depth while not sacrificing an appreciation of the whole.

Includes examples and datasets from a wide variety of languages and language families, whereas most historic...

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second ...

Introduces metaethics in a refreshing, question-driven way that explains the main topics and problems for the beginning student. The first edition has established itself as one of the best introductions to the topic for the beginner and offers a better guide than more advanced books. The second edition benefits from a reordering of the chapters to make the flow of discussion easier and includes new material on evolution and ethics, debunking arguments and 'thick' and 'thin' moral concepts.

In...

Public Management and Governance is the leading text in international public management and governance and an ideal introduction to all aspects of this field. It combines rigorous insight from pre-eminent scholars around the world with supportive, thoughtful, and intuitive structure and pedagogy. This revised and updated fourth edition responds to the significant changes in the external environment, as well as the field itself.

It includes six new chapters covering aspects of increasing impor...

This book provides a comprehensive introduction to both traditional learning theory and the newest international research into learning processes, while at the same time being an innovative contribution to a new and more holistic understanding of learning, including discussion on school-based learning, e-learning, workplace learning and educational politics.

Research Methods for Operations and Supply Chain Management, third edition, is a toolkit of research approaches primarily for advanced students and beginner researchers, but also a reference book for any researcher in operations and supply chain management (OSCM). Many students begin their careers in research limited by the one or few approaches taken by their department. The concise, accessible overviews found here equip them with an understanding of a variety of methods and how to use them,...

Using the notion of "Realdesign", as a parallel to Realpolitik, the authors aim to highlight political, social and methodological obstacles when designers turn to design thinking, participation and "living labs", with the hope of changing the world for the better.