Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

With a focus on actual industrial processes, e.g. the production of light alkenes, synthesis gas, fine chemicals, polyethene, it encourages the reader to think “out of the box” and invent and develop novel unit operations and processes. Reflecting today’s emphasis on sustainability, this edition contains new coverage of biomass as an alternative to fossil fuels, and process intensification.

The second edition includes: New chapters on Process Intensification and Processes for the Conver...

Cultural Globalization: A User's Guide is a personal and engaging journey through theories of culture and globalization. Drawing on extensive examples and interdisciplinary research, Wise explores concepts of culture, territory and identity in order to give students a new perspective on issues of globalization. Includes numerous examples from Asian, European, and North American youth culture and popular music. Draws on interdisciplinary research from the fields of anthropology, cultural studi...

What does it mean to be secure? In the global news, we hear stories daily about the wars in Iraq and Afghanistan, about domestic-level conflicts around the world, about the challenges of cybersecurity and social security. This broad list highlights the fact that security is an idea with multiple meanings, but do we all experience security issues in the same way? In this book, Nicole Detraz explores the broad terrain of security studies through a gender lens. Assumptions about masculinity and ...

Covering the various aspects of this fast-evolving field, this comprehensive book includes the fundamentals and a comparison of current applications, while focusing on the latest, novel achievements and future directions. The introductory chapters explore the thermodynamic and electrochemical processes to better understand how electrolysis cells work, and how these can be combined to build large electrolysis modules. The book then goes on to discuss the electrolysis process and the characteri...

With its unique approach, Visualizing Physical Geography 2nd Edition captures the reader's attention and demonstrates why physical geography is relevant to them. It relies heavily on the integration of National Geographic and other visuals with narrative to explore key concepts. New emphasis is placed on environmental issues, such as climate change, overpopulation and deforestation, from a geographical perspective.

Readers will appreciate this approach because it vividly illustrates the inter...

'Naming and Necessity' has had a great and increasing influence. It redirected philosophical attention to neglected questions of natural and metaphysical necessity and to the connections between these and theories of naming, and of identity.

A THOROUGHLY UPDATED AND EXTENDED NEW EDITION OF THIS WELL-REGARDED INTRODUCTION TO THE BASIC CONCEPTS OF BIOLOGICAL PHYSICS FOR STUDENTS IN THE HEALTH AND LIFE SCIENCES. Designed to provide a solid foundation in physics for students following health science courses, the text is divided into six sections: Mechanics, Solids and Fluids, Thermodynamics, Electricity and DC Circuits, Optics, and Radiation and Health. Filled with illustrative examples, Introduction to Biological Physics for the He...

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher custome...