Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case ...

'This is a story of friendship with the cleverest of plot twists, and descriptions so vivid you can feel the heat of Stanley's desert prison burning off the page. A total must-read' The Times 'Totally absorbing and beautifully written' The Bookseller

This popular, world-wide selling textbook teaches engineering mathematics in a step-by-step fashion and uniquely through engineering examples and exercises which apply the techniques right from their introduction. This contextual use of mathematics is highly motivating, as with every topic and each new page students see the importance and relevance of mathematics in engineering. The examples are taken from mechanics, aerodynamics, electronics, engineering, fluid dynamics and other areas.

Whil...

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...

Persian literature is the jewel in the crown of Persian culture. It has profoundly influenced the literatures of Ottoman Turkey, Muslim India and Turkic Central Asia and been a source of inspiration for Goethe, Emerson, Matthew Arnold and Jorge Luis Borges among others. Yet Persian literature has never received the attention it truly deserves."A History of Persian Literature" answers this need and offers a new, comprehensive and detailed history of its subject.

This 18-volume, authoritative s...

The second half of the book equips readers with the skills needed to undertake sociolinguistic research of their own. This is an ideal introductory text for students taking courses in sociolinguistics, language and society, language in use or language variation.

Gives an account of the emergence of progressive religious thinkers and organisations on the 'religious left'. This book offers an analysis of the cultural roots, key ideas and organisational structures of this faith, assessing its significance in the changing moral and religious landscape of contemporary western society.

This is a collection of short stories which bring to life the sounds and smells of Mexico - with breathtaking range and authority, whose characters give life to the varied life on both sides of the Mexican border. From a young girl revealing secrets only an eleven-year-old can know, to a witch woman circling above the village on a pre-dawn flight, the women in these stories offer tales of pure discovery, filled with moments of infinite and intimate wisdom.

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...