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Studieboeken (25)
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Strategic Market Management / 12th edition
2024 || Paperback || Aaker || Wiley
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets
In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...
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Principles of Marketing / 8th European edition
2019 || Paperback || Phil T. Kotler e.a. || Pearson || ook als eBook
Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...
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Doughnut Economics
Seven Ways to Think Like a 21st Century Economist
2018 || Paperback || Kate Raworth || Random House
Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets th...
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Intercultural Sensitivity / Druk 5
From denial to intercultural competence
2021 || Paperback || C. Nunez e.a. || Koninklijke Van Gorcum || met inkijkexemplaar
Through internationalisation programmes, millions of students spend part of their studies at universities abroad every year. Lecturer mobility programmes are bringing international lecturers straight to local classrooms. With migration, labour mobility and student mobility, classrooms and lecture halls have grown more culturally diverse than ever before.
Intercultural Sensitivity gives students a head start in working with lecturers and fellow students, and to excel in their future internati...
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Ten influencing skills / druk 1
Paperback || Jan Bijker || Uitgeverij Thema
Manager, consultant, member of the Works Council: in any of these functions you
want to exert maximum influence to reach your goals. There are quite some ways to do this. You can reason and give logical arguments, you can paint a picture about an attractive future perspective or give compliments.
This book describes ten different influencing skills that you can learn to use and to apply yourself. Influencing is not about using communication tricks. It is essential that you use the influencing...
Sustainable Finance and Impact Investing
2021 || Paperback || Alan S. Gutterman || Business Expert Press
Provides an introdcution to impact investing. The term first appeared in 2008 and today the most commonly used definition is investing made with the intention to generate positive, measurable social and environmental impact alongside a financial return.
Secrets of Power Negotiating - 25th Anniversary Edition
2023 || Paperback || Roger Dawson || Red Wheel/Weiser
“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits
“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week
“A fast, entertaining read that should be required reading for anyone who deals...
Designing Your Life
How to Build a Well-Lived, Joyful Life
2023 || Hardcover || Bill Burnett e.a. || Knopf Doubleday Publishing
The executive director of the Design Program at Stanford and the co-founder of Electronic Arts outline strategies for enabling a thriving life by incorporating "design thinking" habits that promote fulfillment and meaning by emulating the examples of the engineers of today's most popular technologies.
Superconnector
Stop Networking and Start Building Business Relationships that Matter
2019 || Hardcover || Scott Gerber e.a. || Hachette
Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...
The Future of Management
2021 || Hardcover || Gary Hamel e.a. || Harvard Business Review Press
What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation--new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever.
Why? The management paradigm of...