An updated new edition that provides detailed descriptions of important text varieties in English along with methodological techniques to carry out analyses of them, including conversation, newspaper writing, academic prose and social media. Each chapter ends with activities for the reader to apply and practice the analyses they read about.

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

The History of Early English provides an accessible and student-friendly introduction to the history of the English language from its beginnings until the end of the Early Modern English period. Taking an activity-based approach, this text ensures that students learn by engaging with the fascinating evolution of this language rather than simply reading about it. The History of Early English: Provides a comprehensive introduction to early, middle and early modern English;Introduces each langua...

For every kind of writer you need to be.

In Conversation with Exercises starts with the idea that good writing isn’t a single, static thing. This rhetorically-driven, genre-based handbook prepares college writers to write in different ways for different courses, professional contexts, and civic and everyday scenarios. It helps them to be every kind of writer – one who slips in and out of a range of roles, writing situations, and conversations. It gives novice writers the versatility and c...

The new edition of a comprehensive introduction to a rapidly developing field, combining developmental data with theory.