The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, poli...

Van iedereen wordt verwacht dat zij kunnen voldoen aan de eisen van de steeds complexer wordende maatschappij. Maar wat als het mensen niet langer lukt om mee te komen? Wat als zij overvraagd worden en zo in de problemen raken dat ze er alleen niet meer uitkomen? Wat als er zelfs sprake is van (dreigende) dak- en thuisloosheid? De maatschappelijke zorg

probeert er voor deze mensen te zijn.

'Competentiegericht begeleiden in een complexe samenleving' is een praktijkgericht methodeboek voor prof...

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations.

The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication proble...