Seeing comes before words. The child looks and recognizes before it can speak. But, there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world. The relation between what we see and what we know is never settled. This is a book on art in various languages.

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will ...

Cynthia Freeland explains why innovation and controversy are valued in the arts, weaving together philosophy, art theory, and many engrossing examples. She discusses blood, beauty, culture, money, sex, web sites, and research on the brain's role in perceiving art. This clear, lively book will engage the public, introductory students, and teachers in the arts.

How do the people of a morally shattered culture and nation find ways to go on living? Cambodians confronted this challenge following the collective disasters of the American bombing, the civil war, and the Khmer Rouge genocide. The magnitude of violence and human loss, the execution of artists and intellectuals, the erasure of individual and institutional cultural memory all caused great damage to Cambodian arts, culture, and society. Author Boreth Ly explores the "traces" of this haunting p...

The Greek myths are so much part of our culture that we tend to forget how they entered it in the first place. Visual sources – vase paintings, engraved gems and sculpture in bronze and stone – often pre-date references to the myths in literature, or offer alternative, unfamiliar tellings. In some cases visual art provides our only evidence, as there is no surviving account in ancient Greek literature of such important stories as the Fall of Troy, or Theseus and the Minotaur.

T. H. Carpen...

The Books That Shaped Art History provides an invaluable roadmap of the field by reassessing the impact of the most important texts of art history published during the 20th century. Each of the sixteen incisive chapters, focusing on a single book, is written by a leading art historian, curator or one of the promising scholars of today. In bringing these cross-generational contributions together, the book presents a varied and invaluable overview of the history of art, told through its most en...

* 'Great art has dreadful manners...' Simon Schama observes at the start of his epic exploration of the power, and whole point, of art. 'The hushed reverence of the gallery can fool you into believing masterpieces are polite things, visions that soothe, charm and beguile, but actually they are thugs. Merciless and wily, the greatest paintings grab you in a headlock, rough up your composure and then proceed in short order to re-arrange your sense of reality...' * With the same disarming force,...

China boasts a history of art lasting over 5,000 years and embracing a huge diversity of forms - objects of jade, lacquer and porcelain, painted scrolls and fans, sculptures in stone, bronze and wood, and murals. But this rich tradition has not, until now been fully appreciated in the West where scholars have focused attention on the European high arts of painting and sculpture, downplaying arts more highly prized by the Chinese themselves, such as calligraphy. Art in China marks a breakthrou...

Experience the wonders of human creativity in GARDNER'S ART THROUGH THE AGES: A GLOBAL HISTORY, 16th Edition! A grand tour of the world's most celebrated works from the Stone Age to the modern era, this introductory text has been a classroom favorite for 85 years. Every chapter includes rich and compelling discussions of pivotal art works, periods and geographies in art history, as well as new artists and art forms. Of course, the bold illustrations on the pages look almost as good as the rea...